Head of Distribution & Retail Sales

Job Description

Title: Head of Distribution & Retail Sales

Company Name: Whiteshell Hi-Tech Industries Limited

Vacancy: 1

Age: 40 to 45 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 15 to 20 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), IT Enabled Service, Group of Companies

Published: 2026-01-12

Application Deadline: 2026-02-11

Education:

Requirements:

• 15 to 20 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), IT Enabled Service, Group of Companies

Skills Required: Business Development,Credit Control And Recovery,Dealer Networks Development,Dealer or Channel Development,Sales & Marketing,sales and Distribution,Sales Strategies,Target Oriented

Additional Requirements:

• Age 40 to 45 years
• Only Male

Educational Requirements:

·       Bachelor’s or Master’s Degree in Business Administration, Marketing, or a relevant discipline 

Experience Requirements:

·       Minimum 15–20 years of experience in Distribution, Dealer, Retail, or Channel Sales

·       Prior experience in IT, electronics, AV/display solutions, or technology products preferred

·       The selected candidate’s appointment and joining will be effective from April 2026

Additional Requirements:

·       Lead and execute nationwide distribution & retail sales strategy aligned with company growth targets

·       Develop, expand, and manage dealer, distributor, and retail partner networks

·       Strong expertise in channel sales, route-to-market, and territory management

·       Ability to design and implement dealer incentive schemes and trade promotions

·       Proven experience in dealer target setting, achievement tracking, and performance analysis

·       Hands-on capability in dealer ledger management, reconciliation, and adjustment

·       Strong control over stock monitoring, secondary sales, and inventory movement

·       Experience in retail visibility, merchandising, and point-of-sale execution

·       Capability to plan and manage sales forecasting and demand planning

·       Expertise in distribution policy, credit control, and collection management

·       Strong knowledge of pricing, discount structures, and margin management

·       Hands-on experience with ERP / CRM systems for distribution and retail sales

·       Ability to generate MIS, dashboards, and sales performance reports

·       Leadership skills to manage regional, area, and territory sales teams

·       Experience in dealer development, training, and knowledge sharing

·       Strong coordination with Supply Chain, Finance, Marketing, and Operations

·       Ability to ensure sales governance, compliance, and SOP adherence

·       Market intelligence, competitor analysis, and retail market insights

·       Strong negotiation, communication, and relationship management skills

·       Results-driven mindset with accountability for volume, revenue, and market coverage

·       Strong leadership, communication, negotiation, and decision-making skills

·       Proven ability to manage large sales teams and nationwide operations

·       Willingness to travel extensively

·       Ability to work under pressure and meet aggressive sales targets

·       Proficiency in MS Excel, reporting tools, and ERP/CRM systems

Responsibilities & Context:

Company Overview

Whiteshell Hi-Tech Industries Limited is one of Bangladesh’s fast-growing technology manufacturers, specializing in SKD assembly and localization of IT and commercial display solutions. Our diversified product portfolio includes Interactive Flat Panels (IFP), Video Walls, KIOSKs, Digital Signage, Projectors, Laptops, PA & Conference Systems, Surveillance Solutions, and other advanced commercial display technologies.

To support our nationwide expansion, we are seeking a highly strategic, performance-driven, and experienced Head of Distribution & Retail Sales to lead channel development, strengthen dealer and retail networks, and drive sustainable sales growth across Bangladesh.

 

Key Responsibilities

Strategic Leadership & Sales Management

·       Lead, manage, and oversee nationwide Distribution & Retail Sales operations.

·       Develop and execute long-term sales strategies, channel expansion plans, and revenue growth models.

·       Take full ownership of sales P&L, market expansion, and profitability.

·       Set annual, quarterly, and monthly sales targets, KPIs, and incentive structures for all hierarchy levels.

·       Organize and lead regular sales meetings to review performance and ensure target achievement.

·       Prepare and present periodic sales forecasts, budgets, and performance reports to Management.

Distribution, Dealer & Retail Network Development

·       Identify, recruit, onboard, and develop new distributors, dealers, and retailers nationwide.

·       Expand market coverage through structured territory planning and channel development.

·       Strengthen relationships with key distributors, dealers, brand shops, and modern trade partners.

·       Ensure effective dealer management, including stock planning, servicing, delivery coordination, and compliance.

·       Design and implement dealer incentive schemes, onboarding programs, and activation plans.

Sales Execution & Market Expansion

·       Drive primary and secondary sales growth to meet volume, value, and market share targets.

·       Ensure product availability, visibility, merchandising, and POSM execution at retail outlets.

·       Execute trade marketing programs, promotions, roadshows, campaigns, and dealer activation initiatives.

·       Monitor route planning, field execution, and productivity of regional and zonal sales teams.

·       Identify new market opportunities, channels, and strategic partners.

Pricing, Trade Marketing & Credit Control

·       Define and control pricing strategies, trade margins, discount structures, and promotional policies.

·       Ensure strict adherence to company credit policies and timely collection from dealers and retailers.

·       Resolve outstanding payments professionally while maintaining long-term relationships.

Cross-Functional Coordination

·       Coordinate closely with Marketing, Production, Supply Chain, Accounts, MIS, and Service teams.

·       Ensure smooth order processing, invoicing, delivery, installation, and after-sales support.

·       Support new product launches and brand positioning initiatives.

Market Intelligence & Reporting

·       Analyze market trends, competitor activities, pricing strategies, and consumer behavior.

·       Collect dealer and customer feedback to support data-driven decision-making.

·       Maintain accurate records of sales pipelines, dealer performance, inventory, and collections.

·       Submit weekly and monthly sales, collection, and market intelligence reports to Management.

Dealer Performance Management & Development

·       Ensure dealer incentive calculation, adjustment, and timely ledger closing

·       Monitor dealer stock levels to maintain healthy inventory and avoid stock issues

·       Track dealer target vs. sales achievement and take corrective actions

·       Manage dealer performance evaluation and follow-up

·       Strengthen dealer relationships through regular engagement and nurturing

·       Conduct dealer training programs on products, sales, and company policies

·       Facilitate continuous knowledge sharing to improve dealer capability and business growth

Governance, Compliance & Documentation

·       Establish and enforce sales SOPs, governance, discipline, and ethical standards.

·       Manage dealer and retailer agreements, proposals, and official documentation.

·       Ensure compliance with company policies and regulatory requirements.

Additional Responsibilities

·       Lead new product launches, channel development, and territory expansion initiatives.

·       Perform any other duties assigned by Management from time to time.

Job Other Benifits:

• T/A,Provident fund,Tour allowance,Mobile bill,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Only Male can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: IT & Telecommunication