Head of Digital Marketing – SaaS Growth & Strategy
Job Description
Title: Head of Digital Marketing – SaaS Growth & Strategy
Company Name: Bitchip Digital
Vacancy: 1
Age: Na
Job Location: Dhaka (Uttara Sector 3)
Salary: Tk. 70000 - 80000 (Monthly)
Experience:
- At least 4 years
- The applicants should have experience in the following business area(s): Software Company
Published: 2025-11-02
Application Deadline: 2025-11-30
Education:
- Bachelor/Honors
Requirements:
- At least 4 years
- The applicants should have experience in the following business area(s): Software Company
Skills Required: Digital Marketing,Google Ads,Meta Markeeting,Saas Marketing
Additional Requirements:
- Only Male
Responsibilities & Context:
About the Role
You’ll lead all digital marketing initiatives to accelerate growth across multiple SaaS products. This includes owning the strategy, execution, and optimization of performance marketing, content marketing, email automation, and customer retention.
You’ll collaborate closely with the product and growth teams to ensure every marketing dollar turns into measurable traction.
Key Responsibilities
Design and execute go-to-market strategies for new and existing SaaS products
Develop and manage customer acquisition funnels through SEO, paid campaigns, and content-driven growth
Track and optimize key metrics such as CAC, LTV, MRR, churn, and activation rates
Oversee A/B testing, conversion optimization, and lifecycle marketing
Lead a small, results-oriented marketing team — fostering accountability and performance
Allocate and optimize marketing budgets to achieve predictable, scalable ROI
Collaborate with the founder and tech team to align marketing strategies with product goals
What We’re Looking For
4+ years of proven experience growing a SaaS product from zero to sustainable subscription or revenue milestones
Strong background in digital acquisition, growth loops, and performance analytics
Experience running data-driven marketing experiments with clear ROI tracking
Deep understanding of SaaS metrics, pricing models, and customer journeys
Excellent communication, leadership, and project management skills
Hands-on experience with marketing tools (HubSpot, GA4, Meta Ads, Google Ads, etc.)
Job Other Benifits:
- Tour allowance
- Salary Review: Yearly
- Festival Bonus: 2
Yearly 12 days sick and casual leaves.
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Only Male can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: IT & Telecommunication
Interested By University
| University | Percentage (%) |
|---|---|
| National University | 7.77% |
| Daffodil International University (DIU) | 4.37% |
| American International University Bangladesh (AIUB) | 3.40% |
| North South University | 2.43% |
| Jahangirnagar University | 2.43% |
| East West University | 1.94% |
| BRAC University | 1.94% |
| University of Chittagong | 1.94% |
| Bangladesh University of Business and Technology | 1.46% |
| University of Dhaka | 1.46% |
Interested By Age Range
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 42.23% |
| 31-35 | 34.47% |
| 36-40 | 15.53% |
| 40+ | 6.31% |
Interested By Salary Range
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 1.94% |
| 20K-30K | 2.43% |
| 30K-40K | 1.46% |
| 40K-50K | 4.85% |
| 50K+ | 89.32% |
Interested By Experience Range
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 5.34% |
| 0.1 - 1 years | 1.94% |
| 1.1 - 3 years | 5.83% |
| 3.1 - 5 years | 21.84% |
| 5+ years | 65.05% |
