Job Description
Title: Head of Brand & Marketing
Company Name: Springdale International School
Vacancy: 1
Age: 30 to 40 years
Location: Dhaka
Salary: Tk. 50000 - 65000 (Monthly)
Experience:
∎ At least 7 years
∎ The applicants should have experience in the following business area(s):Real Estate, School
Published: 30 Jan 2025
Education:
∎ Bachelor of Business Administration (BBA), Master of Business Administration (MBA)
Requirements:
Additional Requirements:
∎ Age 30 to 40 years
∎ 7+ years of experience in Branding, Marketing, or Communications (preferably in Education or EdTech).
∎ Proven expertise in social media management, content strategy, and digital marketing.
∎ Strong storytelling skills with the ability to develop compelling narratives.
∎ Experience in media buying, campaign analytics, and audience targeting.
∎ Ability to coordinate across departments, working closely with academic heads, faculty, and the admissions team.
∎ Passion for education and an understanding of how to market academic institutions effectively.
Responsibilities & Context:
∎ Develop and execute a comprehensive branding strategy aligned with the school's mission and values.
∎ Ensure all communication materials (brochures, social media, website, and admission office designs) reflect Springdale’s identity and excellence.
∎ Lead visual storytelling through illustrations, campus designs, and multimedia content to enhance brand recall.
∎ Supervise the ‘Journey of Growth’ and ‘Future Begins Here’ initiatives in the Admission Office.
∎ Oversee and manage Facebook, Instagram, and other digital platforms, ensuring regular, engaging, and high-quality content.
∎ Develop and implement a media buying strategy to increase reach in Dhaka, Gulshan, and relevant target demographics.
∎ Plan and execute video campaigns, including teacher testimonials, student achievements, and event highlights.
∎ Monitor analytics and audience engagement to optimize digital campaigns.
∎ Develop creative and varied content for school events, student achievements, partnerships, and academic programs.
∎ Maintain a strong PR presence, fostering relationships with media outlets, education influencers, and strategic partners.
∎ Craft press releases, success stories, and impactful messaging for internal and external communications.
∎ Promote after-school programs, bilingual education initiatives (Alliance Française partnership), and unique learning experiences.
∎ Lead event promotions, including open days, summer school programs, academic showcases, and student council events.
∎ Collaborate with faculty to organize professional development sessions, student competitions, and cultural celebrations.
∎ Develop marketing collateral and campaigns for Early Years Adventure, Investiture Ceremonies, and other key events.
∎ Support the Admissions team in crafting compelling campaigns to attract new enrollments.
∎ Leverage parent testimonials, student success stories, and faculty insights to drive admissions growth.
∎ Ensure brand messaging aligns with Springdale’s offerings: STEAM learning, IB & Cambridge programs, and holistic education.
∎ Springdale International School is looking for a dynamic and strategic Head of Brand & Marketing to lead our branding, communications, and digital marketing efforts. The role requires a creative visionary who can elevate our school's brand, engage our target audience, and drive admissions growth. You will oversee marketing campaigns, media strategy, social media presence, events, and partnerships to establish Springdale as a premier educational institution.
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∎ Key Responsibilities:
∎ Branding & Positioning:
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∎ Digital & Social Media Marketing:
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∎ Content Creation & Public Relations:
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∎ Event Marketing & Community Engagement:
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∎ Admissions & Growth Strategy:
Compensation & Other Benefits:
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Springdale International School
∎ Level 01, House 11/A, Road 55, Gulshan 2, Dhaka 1212.
∎ SDL sales Fully furnished, semi furnished and non furnished developed by Mollah Properties.
Address::
∎ Level 01, House 11/A, Road 55, Gulshan 2, Dhaka 1212.
∎ SDL sales Fully furnished, semi furnished and non furnished developed by Mollah Properties.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 9 Feb 2025
Category: Marketing/Sales
