Head of Brand & Communication Division

Job Description

Title: Head of Brand & Communication Division

Company Name: A well-established and progressive commercial bank

Vacancy: --

Age: At least 35 years

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• At least 10 years
• The applicants should have experience in the following business area(s): Banks, Share Brokerage/ Securities House

• Masters

Sound academic background including Master's degree in Marketing, Business Administration, Mass Communication, Public Relations, Journalism, or a related discipline from a reputed university with no 3rd Class at any academic level.

• At least 10 years
• The applicants should have experience in the following business area(s): Banks, Share Brokerage/ Securities House

• Age At least 35 years

• Candidates with strong academic credentials and relevant professional certifications will receive preference.

• Minimum 10 years of professional experience in Brand Management, Corporate Communications, Marketing Communications, Public Relations, or related functions.

• At least 3 years in leading position within a bank, financial institution, multinational company, or reputed corporate organization.

• Proven experience in leading corporate branding, strategic communications, media management, and digital communication initiatives.

Additional Requirements

• Strong leadership, strategic planning, and stakeholder management capabilities.

• Excellent written and verbal communication skills in both English and Bangla.

• Strong understanding of banking products, financial services marketing, and customer engagement.

• Expertise in digital marketing, social media strategy, and brand reputation management.

• Experience in crisis communication and media handling.

• Strong analytical and project management skills.

• High ethical standards with the ability to maintain confidentiality.

Job Grade: AVP-VP

Tagline: Building Trust Beyond Banking

A well-established and progressive commercial bank in Bangladesh is inviting applications from dynamic, experienced, and forward-looking professionals for the position of Head of Brand and Communications Division. This strategic leadership role is responsible for driving the Bank's brand vision, corporate communications, reputation management, and stakeholder engagement while ensuring alignment with the Bank's long-term business objectives and regulatory expectations. The successful candidate will play a pivotal role in strengthening the Bank's corporate identity, enhancing customer trust, managing public perception, and leading integrated communication strategies across traditional and digital platforms.

Job Responsibilities

• Develop and implement the Bank's overall branding, corporate communication, and reputation management strategy.

• Lead all internal and external communications to ensure consistent brand positioning and messaging.

• Drive integrated marketing communication (IMC) campaigns to support business growth, customer acquisition, and product promotion.

• Manage corporate branding initiatives across branches, digital channels, events, sponsorships, and promotional activities.

• Oversee media relations, press communications, crisis communication, and public affairs.

• Build and maintain strong relationships with media houses, advertising agencies, regulators, and other external stakeholders.

• Ensure effective management of digital branding, social media presence, and online reputation.

• Lead creative development for marketing collateral, publications, corporate presentations, and audiovisual content.

• Monitor brand performance, customer perception, and communication effectiveness through market research and analytics.

• Ensure compliance with Bangladesh Bank guidelines and relevant regulatory requirements relating to marketing and communications.

• Develop annual communication and branding budgets and ensure efficient utilization of resources.

• Lead, mentor, and develop a high-performing Brand & Communications team.

• Coordinate closely with Business Divisions, Retail Banking, Corporate Banking, HR, ICT, and other stakeholders to deliver strategic communication initiatives.

• An attractive compensation package and executive benefits will be offered to the deserving candidate in line with industry standards.