Head Marketing & Branding
Job Description
Title: Head Marketing & Branding
Company Name: Bank Asia Limited
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Master’s in any discipline preferably in business background with good academic record.
∎ No third class will be accepted.
Experience Requirements:
∎ At least 10 year(s)
Job Responsibilities:
∎ Lead the development of marketing strategies to achieve business objectives.
∎ Collaborate with cross-functional teams to integrate marketing efforts across various channels.
∎ Conduct market research to identify customer needs, preferences, and trends.
∎ Oversee the planning, execution, and evaluation of marketing campaigns.
∎ Utilize both online and offline channels to maximize reach and impact.
∎ Monitor and analyze campaign performance, making data-driven adjustments as needed.
∎ Drive the digital marketing strategy, including social media, content marketing and email campaigns.
∎ Stay abreast of digital marketing trends and technologies, implementing innovative approaches.
∎ Build and lead a high-performing branding and marketing team.
∎ Foster a collaborative and creative work environment, encouraging new ideas and initiatives.
∎ Provide mentorship and professional development opportunities for team members.
∎ Develop and manage the marketing budget, ensuring effective allocation of resources.
∎ Monitor expenses and ROI to optimize budget utilization.
∎ Collaborate with other departments (Sales, Product, etc.) to ensure alignment of marketing efforts with overall business objectives.
∎ Work closely with external agencies and vendors as needed.
∎ Develop and implement comprehensive brand strategy aligned with the company's goals and values.
∎ Define and maintain brand guidelines to ensure consistency across all communication channels.
∎ Monitor market trends and competitors to identify opportunities for brand differentiation.
Additional Requirements:
∎ Age at least 35 years
∎ Proven experience of minimum 10 years in marketing role, with a focus on branding and strategy.
∎ Sound knowledge & proven track record in marketing operations.
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 12 Dec 2023
Company Information:
∎ 28 Nov 2023
∎ Bank Asia Limited
∎ Address : Bank Asia Tower, 32 & 34, Kazi Nazrul Islam Avenue, Karwan Bazar, Dhaka
∎ Business : Bank
Category: Bank/Non-Bank Fin. Institution
: Only shortlisted candidates will be called for interview.The Management of the Bank reserves the right to accept or reject any application.Candidates possessing the required skills and qualifications may apply online through https://www.bankasia-bd,com>career>available jobs or www.bdjobs.com
Source: bdjobs.com
Deadline Expired on 12th Dec 2023
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