General Manager (Sales & Marketing)

Job Description

Title: General Manager (Sales & Marketing)

Company Name: Prome Agro Foods Ltd.

Vacancy: 01

Job Location: Dhaka (Uttar Khan)

Employment Status: Full-time

Educational Requirements:
∎ Master of Business Administration (MBA) in Marketing.
∎ Education may be relaxed for most experienced candidates.

Experience Requirements:
∎ At least 15 year(s)
∎ The applicants should have experience in the following area(s): Brand Planning/ Development, Corporate Marketing, Market Research, Sales & Marketing
∎ The applicants should have experience in the following business area(s): Food (Packaged)/Beverage, Manufacturing (FMCG)

Job Responsibilities:
∎ Must have core knowledge about sales & marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research, segmentation, brand positioning as well as some knowledge about accounting and finance.
∎ Brand Plan Development - develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
∎ Market Analysis - provide consumption-based data analysis for brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets with unmet needs.
∎ Cost calculation for operation of the project and submitting necessary document to account department in time.
∎ Planning event, exhibition or promotion activity, and making budget and finding proper venue.
∎ Searching supplier for promotional products/ activities and maintain production and delivery.
∎ Overseeing the broadcasting of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
∎ Develop proactive strategies to achieve positive media coverage.
∎ Developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales and build organization repute and brand.
∎ Create specific brand objectives and monitor them regularly and ensure they are met.
∎ Ensure sustainable growth for the brand.
∎ Create potential trade related strategies to ensure partners are motivated and brand is visible at retail stores.
∎ Create attainable Sales Target for the sales team.
∎ Develop motivating incentive packages for the sales team.
∎ Responsible for developing and maintaining marketing strategies to improve brand awareness, market share and profitability.
∎ Conduct customer research, market conditions, competitor data analysis and implements marketing plan changes as needed.
∎ Develop promotional material and distribution as well as customize materials according to specific market or customer requirements
∎ Plan and administer the company's Marketing budget and keep it in cost control.
∎ Build, develop and train the marketing team which is competent, commercially astute, dedicated and efficient.
∎ Develop plans for products and promotion and taking necessary action regarding integrated brand management.
∎ Any other task as assigned by the Management time to time.

Additional Requirements:
∎ Age 40 to 50 years
∎ Only males are allowed to apply
∎ Minimum 5 years of relevant experience in similar position.
∎ The applicants should have minimum 5 years' experience in FMCG factory.
∎ Dynamic and modern thinking for effective marketing.
∎ Excellent communication and Managerial skills.
∎ The incumbent should have knowledge on modern sales and marketing concept.

Salary: Negotiable

Compensation & Other Benefits:
∎ Provident fund, Gratuity
∎ Festival Bonus: 2
∎ Transport as per company policy.
∎ Others as per company policy.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 30 Dec 2021

Company Information:
∎ 30 Nov 2021
∎ Prome Agro Foods Ltd.
∎ Address : 487, Gobindapur, Uttarkhan, Moinartek, Dhaka.
∎ Web : www.prome.com.bd
∎ Business : Consumer Goods, Beverage, Plastic, School & College, Resort & Convention Center.

Category: Marketing/Sales

:

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