Executive/ Senior Executive- Marketing

Job Description

Title: Executive/ Senior Executive- Marketing

Company Name: Multicraft Technical Training Center

Vacancy: 5

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 6 years
• The applicants should have experience in the following business area(s): Training Institutes, Manpower Recruitment

• Bachelor of Business Administration (BBA) in Marketing

Strategic thinking and planning.

Creativity and problem-solving.

Relationship management.

Target-driven mindset.

Team collaboration

• 2 to 6 years
• The applicants should have experience in the following business area(s): Training Institutes, Manpower Recruitment

Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).

Minimum 3–5 years of experience in marketing, preferably in training, education, overseas recruitment, or skill-development sectors.

Strong understanding of the Middle East job market and overseas employment trends.

Proficiency in digital marketing, social media management, and lead-generation tools.

Excellent communication and presentation skills in Bangla and basic English.

Ability to travel frequently for marketing and promotional activities.

Strong negotiation, networking, and analytical skills.

• Develop and implement marketing strategies to promote training programs targeting candidates seeking employment in the Middle East.

• Plan and execute digital marketing campaigns—including Facebook, YouTube, and other social media platforms—to generate leads and enhance visibility.

• Coordinate offline marketing activities such as seminars, roadshows, campus visits, leaflet distribution, and partnerships with local agents.

• Manage and monitor advertising budgets to ensure cost-effective lead generation.

• Build and maintain relationships with recruiting agencies, local training institutes, community leaders, and other potential referral partners.

• Identify new markets, districts, and channels to expand reach and increase trainee enrollment.

• Work closely with the admissions team to ensure smooth conversion of inquiries to admissions.

• Conduct market analysis on overseas job trends, especially GCC countries (UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait).

• Gather competitor insights and provide recommendations for program development and promotional strategies.

• Prepare monthly marketing performance reports with actionable insights.

• Assist in the development of promotional materials such as brochures, videos, banners, and digital content.

• Maintain consistent branding and messaging across all communication channels.

• Ensure high-quality customer service and professional communication with prospective trainees and partners.

• Festival Bonus: 2