Executive - Branding and Marketing

Job Description

Title: Executive - Branding and Marketing

Company Name: US-Bangla OTAs

Vacancy: --

Age: at most 30 years

Location: Dhaka (Banani)

Salary: Negotiable

Experience:
∎ 1 to 2 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Airline, Direct Selling/Marketing Service Company, Group of Companies, Travel Startup
∎ Freshers are also encouraged to apply.

Published: 28 Jun 2025

Education:
∎ Bachelor’s degree in Marketing, Business Administration, Communications, or a related field from a reputed private university.
∎ Bachelor’s degree in Marketing, Business Administration, Communications, or a related field from a reputed private university.

Requirements:

Additional Requirements:
∎ Age at most 30 years
∎ Fresh graduates are encouraged to apply; previous experience in branding or marketing will be an added advantage.
∎ Moderate understanding of branding, digital marketing, and social media management.
∎ Basic knowledge of graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator) is preferred.
∎ Strong communication, creative thinking, and problem-solving skills.
∎ Ability to work in a fast-paced environment and manage multiple tasks efficiently.
∎ Good command of both written and spoken English and Bengali.
∎ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
∎ This is an entry-level position, ideal for candidates looking to build a career in branding and marketing.
∎ The role requires a creative mindset with a keen interest in digital marketing and brand building.
∎ Candidates must be proactive, detail-oriented, and passionate about marketing trends.
∎ Willingness to learn and adapt to new marketing tools and technologies.
∎ Fresh graduates are encouraged to apply; previous experience in branding or marketing will be an added advantage.
∎ Moderate understanding of branding, digital marketing, and social media management.
∎ Basic knowledge of graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator) is preferred.
∎ Strong communication, creative thinking, and problem-solving skills.
∎ Ability to work in a fast-paced environment and manage multiple tasks efficiently.
∎ Good command of both written and spoken English and Bengali.
∎ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
∎ This is an entry-level position, ideal for candidates looking to build a career in branding and marketing.
∎ The role requires a creative mindset with a keen interest in digital marketing and brand building.
∎ Candidates must be proactive, detail-oriented, and passionate about marketing trends.
∎ Willingness to learn and adapt to new marketing tools and technologies.

Responsibilities & Context:
∎ Assist in developing and executing branding and marketing strategies to promote US-Bangla OTAs.
∎ Support digital marketing efforts, including social media management, content creation, and campaign execution.
∎ Conduct market research to identify trends, customer preferences, and competitive positioning.
∎ Assist in designing promotional materials such as banners, brochures, and social media graphics.
∎ Coordinate with internal teams to ensure brand consistency.
∎ Monitor and analyze the effectiveness of marketing campaigns and provide actionable insights.
∎ Participate in events, fairs, and exhibitions to enhance brand awareness.
∎ Assist in managing partnerships and collaborations with travel agencies.
∎ Maintain and manage customer engagement through different marketing channels.
∎ US-Bangla OTAs (Sister Concerns of US-Bangla Group) is seeking a dynamic and enthusiastic individual to join our Branding and Marketing team as an Executive. This role is an exciting opportunity for fresh graduates eager to make an impact in the industry while developing strategic marketing skills. The ideal candidate will contribute to innovative marketing campaigns, amplify brand visibility, and engage with diverse customer segments through multiple platforms. Candidates with prior experience will have an added advantage, as they will play a key role in crafting compelling content, executing digital strategies, and driving brand engagement.
∎ Key Responsibilities:
∎ Assist in developing and executing branding and marketing strategies to promote US-Bangla OTAs.
∎ Support digital marketing efforts, including social media management, content creation, and campaign execution.
∎ Conduct market research to identify trends, customer preferences, and competitive positioning.
∎ Assist in designing promotional materials such as banners, brochures, and social media graphics.
∎ Coordinate with internal teams to ensure brand consistency.
∎ Monitor and analyze the effectiveness of marketing campaigns and provide actionable insights.
∎ Participate in events, fairs, and exhibitions to enhance brand awareness.
∎ Assist in managing partnerships and collaborations with travel agencies.
∎ Maintain and manage customer engagement through different marketing channels.

Skills & Expertise:

Compensation & Other Benefits:
∎ Weekly 2 holidays, Insurance
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ A competitive salary will be offered based on experience
∎ A competitive salary will be offered based on experience

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Banani)

Company Information:
∎ US-Bangla OTAs

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 10 Jul 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 9.04%
University of Dhaka 4.49%
North South University 4.49%
East West University 2.67%
Jagannath University 2.18%
Independent University, Bangladesh 1.94%
Jahangirnagar University 1.94%
Bangladesh University of Professionals 1.88%
Southeast University 1.64%
BRAC University 1.58%

Interested By Age Range

Age Range Percentage (%)
20-30 82.84%
31-35 14.07%
36-40 2.24%
40+ 0.49%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 14.26%
20K-30K 53.82%
30K-40K 24.58%
40K-50K 5.04%
50K+ 2.31%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 27.05%
0.1 - 1 years 13.95%
1.1 - 3 years 23.89%
3.1 - 5 years 18.13%
5+ years 16.98%

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