General Manager, Branding & Digital Marketing

Job Description

Title: General Manager, Branding & Digital Marketing

Company Name: Probashi Palli Group

Vacancy: 01

Age: 30 to 45 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Real Estate, Group of Companies, Developer, E-commerce

• Bachelor of Business Administration (BBA) in Marketing

• At least 5 years
• The applicants should have experience in the following business area(s): Real Estate, Group of Companies, Developer, E-commerce

• Age 30 to 45 years

Job Responsibilities:

Brand Management:

·   Develop and execute brand strategy aligned with business objectives.

·   Ensure consistent brand identity, voice, and positioning across all platforms.

·   Lead brand campaigns to enhance visibility and market presence.

·   Monitor brand perception and competitive positioning.

Digital Marketing Strategy:

·   Plan and implement digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.

·   Oversee SEO, SEM, social media, email marketing, and content initiatives.

·   Manage marketing budgets and optimize ROI.

·   Develop lead generation and customer acquisition strategies.

Campaign Planning & Execution:

·   Design integrated marketing campaigns combining online and offline channels.

·   Coordinate with creative, content, and sales teams for campaign alignment.

·   Analyze campaign performance and implement improvements.

Team Leadership & Collaboration:

·   Lead and mentor digital marketing and brand team members.

·   Collaborate with product, sales, and operations teams to align marketing efforts.

·   Manage external agencies and vendors when required.

Other Requirement:

·   The incumbent should be creative.

·   Have to adequate knowledge on graphics designing.