E-Commerce & Digital Marketing Manager

Job Description

Title: E-Commerce & Digital Marketing Manager

Company Name: Genius Farms Limited

Vacancy: --

Age: 25 to 45 years

Location: Dhaka

Minimum Salary: Negotiable

Experience:
∎ 4 to 5 years
∎ The applicants should have experience in the following business area(s):Software Company, IT Enabled Service, E-commerce, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

Published: 27 Feb 2025

Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Bachelor of Business Administration (BBA) in Business Administration

Requirements:

Additional Requirements:
∎ Age 25 to 45 years
∎ Digital Marketing Expertise: Strong knowledge of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
∎ E-commerce Management: Hands-on experience with platforms such as Shopify, WooCommerce, or similar e-commerce solutions.
∎ Analytical Skills: Ability to interpret data and leverage insights to optimize marketing and sales performance.
∎ Pricing Strategy Knowledge: Understanding of competitor pricing analysis and demand-driven pricing models.
∎ Content Creation: Strong ability to develop content for social media, websites, and digital ads.
∎ Technology Proficiency: Familiarity with Google Analytics, AdWords, SEMrush, Hootsuite, and other relevant digital marketing tools.
∎ Project Management: Excellent organizational and time management skills to handle multiple projects simultaneously.
∎ Proven Track Record: Demonstrated success in increasing online sales, improving e-commerce revenue, and executing high-impact digital marketing campaigns.
∎ Key Skills & Requirements:
∎ Digital Marketing Expertise: Strong knowledge of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
∎ E-commerce Management: Hands-on experience with platforms such as Shopify, WooCommerce, or similar e-commerce solutions.
∎ Analytical Skills: Ability to interpret data and leverage insights to optimize marketing and sales performance.
∎ Pricing Strategy Knowledge: Understanding of competitor pricing analysis and demand-driven pricing models.
∎ Content Creation: Strong ability to develop content for social media, websites, and digital ads.
∎ Technology Proficiency: Familiarity with Google Analytics, AdWords, SEMrush, Hootsuite, and other relevant digital marketing tools.
∎ Project Management: Excellent organizational and time management skills to handle multiple projects simultaneously.
∎ Proven Track Record: Demonstrated success in increasing online sales, improving e-commerce revenue, and executing high-impact digital marketing campaigns.

Responsibilities & Context:
∎ Minimum of 5 years in digital marketing, e-commerce management, or business development.
∎ Experience in one or more of the following industries:
∎ E-commerce
∎ F-commerce
∎ Agricultural inputs (pesticide, seed, organic fertilizer, micronutrient, etc.)
∎ Agricultural machinery
∎ Advertising Technology (AdTech) Startup
∎ Online Retail Startup
∎ E-commerce Strategy Development:
∎ Develop and implement a comprehensive e-commerce strategy focused on maximizing online sales and profitability.
∎ ROI-Focused Campaigns:
∎ Plan and execute digital marketing campaigns (SEO, SEM, email marketing, and paid ads) with clear performance indicators to maximize return on ad spend (ROAS).
∎ Pricing Strategy & Market Analysis:
∎ Analyze market trends, competitor pricing, and customer behavior to define competitive yet profitable pricing strategies.
∎ Social Media Optimization:
∎ Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.) to drive brand engagement and online conversions.
∎ Sales Funnel Optimization:
∎ Develop and implement strategies to enhance the customer journey, increase conversion rates, and boost average order values.
∎ Cross-Channel Coordination:
∎ Align e-commerce and digital marketing efforts to create a seamless online brand experience across platforms.
∎ Data-Driven Decision Making:
∎ Regularly analyze campaign performance, sales data, and customer insights to refine marketing strategies and maximize ROI.
∎ Budget Management:
∎ Allocate and manage budgets for e-commerce operations and digital marketing campaigns efficiently.
∎ Performance Tracking:
∎ Monitor and evaluate key performance metrics such as ROI, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and ROAS.
∎ Customer Insights & Feedback:
∎ Utilize customer data and feedback to improve the user experience and develop targeted marketing campaigns.
∎ Brand Development & Employer Branding:
∎ Strengthen Genius Farms' online reputation and position the company as a thought leader in the agricultural industry.
∎ Competitor Analysis:
∎ Stay updated on industry trends and competitors’ strategies to maintain a competitive advantage.
∎ Experience:
∎ Minimum of 5 years in digital marketing, e-commerce management, or business development.
∎ Experience in one or more of the following industries:
∎ E-commerce
∎ F-commerce
∎ Agricultural inputs (pesticide, seed, organic fertilizer, micronutrient, etc.)
∎ Agricultural machinery
∎ Advertising Technology (AdTech) Startup
∎ Online Retail Startup
∎ Job Responsibilities
∎ E-commerce Strategy Development:
∎ Develop and implement a comprehensive e-commerce strategy focused on maximizing online sales and profitability.
∎ ROI-Focused Campaigns:
∎ Plan and execute digital marketing campaigns (SEO, SEM, email marketing, and paid ads) with clear performance indicators to maximize return on ad spend (ROAS).
∎ Pricing Strategy & Market Analysis:
∎ Analyze market trends, competitor pricing, and customer behavior to define competitive yet profitable pricing strategies.
∎ Social Media Optimization:
∎ Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.) to drive brand engagement and online conversions.
∎ Sales Funnel Optimization:
∎ Develop and implement strategies to enhance the customer journey, increase conversion rates, and boost average order values.
∎ Cross-Channel Coordination:
∎ Align e-commerce and digital marketing efforts to create a seamless online brand experience across platforms.
∎ Data-Driven Decision Making:
∎ Regularly analyze campaign performance, sales data, and customer insights to refine marketing strategies and maximize ROI.
∎ Budget Management:
∎ Allocate and manage budgets for e-commerce operations and digital marketing campaigns efficiently.
∎ Performance Tracking:
∎ Monitor and evaluate key performance metrics such as ROI, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and ROAS.
∎ Customer Insights & Feedback:
∎ Utilize customer data and feedback to improve the user experience and develop targeted marketing campaigns.
∎ Brand Development & Employer Branding:
∎ Strengthen Genius Farms' online reputation and position the company as a thought leader in the agricultural industry.
∎ Competitor Analysis:
∎ Stay updated on industry trends and competitors’ strategies to maintain a competitive advantage.

Skills & Expertise:

Compensation & Other Benefits:
∎ Weekly 2 holidays
∎ Lunch Facilities: Full Subsidize
∎ Others benefit as per company Policy.
∎ Others benefit as per company Policy.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Read Before Apply:

Why Join Us?

• Opportunity to work in a fast-growing agricultural technology-driven company.

• Hands-on experience in scaling e-commerce operations and digital marketing.

• Collaborative and innovative work environment.

• Paid full-time position with covered travel expenses.

Company Information:
∎ Genius Farms Limited
∎ 572/K, Wasi Tower (7th Floor) ECB Chattar, Dhaka 1206
∎ Medina Tech Limited, is Software Company located in Dhaka, Bangladesh where they specialize in building Machine Learning based SaaS solutions. At, Medina Tech Limited we use technology stacks promising to deliver efficiency savings & stay up to date with the latest information systems and global technological advances. Our values entail prioritizing UI/UX, Accessibility, Security & proactive Customer Support for all software solutions. Medina Tech Limited has a highly skilled & technically diverse team to support various custom software`s ranging from Mobile & Web Applications, LMS, CRM, ERP to Marketplace & Games.
































Address::
∎ 572/K, Wasi Tower (7th Floor) ECB Chattar, Dhaka 1206
∎ Medina Tech Limited, is Software Company located in Dhaka, Bangladesh where they specialize in building Machine Learning based SaaS solutions. At, Medina Tech Limited we use technology stacks promising to deliver efficiency savings & stay up to date with the latest information systems and global technological advances. Our values entail prioritizing UI/UX, Accessibility, Security & proactive Customer Support for all software solutions. Medina Tech Limited has a highly skilled & technically diverse team to support various custom software`s ranging from Mobile & Web Applications, LMS, CRM, ERP to Marketplace & Games.

Application Deadline: 29 Mar 2025

Category: IT/Telecommunication