Digital Marketing Specialist
Job Description
Title: Digital Marketing Specialist
Company Name: FORTIS GROUP
Vacancy: 1
Age: 25 to 40 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ 5 to 6 years
∎ The applicants should have experience in the following business area(s):Retail Store, Garments, Group of Companies
Published: 16 Jun 2025
Education:
∎ Bachelor of Arts (BA) in Marketing, Bachelor of Business Administration (BBA) in Marketing, or a related field.
Requirements:
Additional Requirements:
∎ Age 25 to 40 years
∎ 5-6 years of hands-on experience in digital marketing (agency or in-house).
∎ Proven experience in running paid campaigns and using analytics tools.
∎ Strong knowledge of performance tracking, event-based funnels, and remarketing strategies.
∎ Familiarity with Shopify, WordPress, and GTM is a plus.
∎ Ability to multitask across projects with different brand voices and goals.
∎
∎ 5-6 years of hands-on experience in digital marketing (agency or in-house).
∎ Proven experience in running paid campaigns and using analytics tools.
∎ Strong knowledge of performance tracking, event-based funnels, and remarketing strategies.
∎ Familiarity with Shopify, WordPress, and GTM is a plus.
∎ Ability to multitask across projects with different brand voices and goals.
Responsibilities & Context:
∎ Plan and execute digital marketing campaigns across Meta, Google, YouTube, and other platforms.
∎ Manage daily ad budgets and optimize campaigns for ROAS, CTR, and conversions.
∎ Coordinate with design and content teams for ad creatives, social media posts, and landing pages.
∎ Analyze campaign performance using GA4, Meta Business Suite, and other analytics tools.
∎ Run targeted email and WhatsApp marketing campaigns for lead nurturing and retention.
∎ Maintain and grow brand presence across all social media channels.
∎ Ensure tracking implementation through GTM, Meta Pixel, and server-side integrations.
∎ Develop and manage campaign-specific landing pages and website content.
∎ Track competitor activity and suggest innovative digital strategies.
∎ Prepare weekly performance reports and insights for management.
∎ Collaborate with multiple business units to align marketing goals and timelines.
∎ Fortis Group is seeking a dynamic and creative Digital Marketing Specialist to manage and scale our online presence across multiple business verticals, including hospitality, agriculture, fashion retail, & Real Estate. The ideal candidate will have hands-on experience with running multi-platform campaigns, a strong analytical mindset, and the ability to coordinate with cross-functional teams for unified brand growth.
∎
∎ Key Responsibilities:
∎ Plan and execute digital marketing campaigns across Meta, Google, YouTube, and other platforms.
∎ Manage daily ad budgets and optimize campaigns for ROAS, CTR, and conversions.
∎ Coordinate with design and content teams for ad creatives, social media posts, and landing pages.
∎ Analyze campaign performance using GA4, Meta Business Suite, and other analytics tools.
∎ Run targeted email and WhatsApp marketing campaigns for lead nurturing and retention.
∎ Maintain and grow brand presence across all social media channels.
∎ Ensure tracking implementation through GTM, Meta Pixel, and server-side integrations.
∎ Develop and manage campaign-specific landing pages and website content.
∎ Track competitor activity and suggest innovative digital strategies.
∎ Prepare weekly performance reports and insights for management.
∎ Collaborate with multiple business units to align marketing goals and timelines.
Compensation & Other Benefits:
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ FORTIS GROUP
∎ Notun Bazar, Boro Beraid, Dhaka-1212, Bangladesh.
∎ Readymade Garments, Textile, Resort, Retail Fashion Brand TORR, Engineering & Real Estate,
Address::
∎ Notun Bazar, Boro Beraid, Dhaka-1212, Bangladesh.
∎ Readymade Garments, Textile, Resort, Retail Fashion Brand TORR, Engineering & Real Estate,
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 16 Jul 2025
Category: Marketing/Sales
