Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Doptor Ltd.

Vacancy: --

Age: 30 to 45 years

Job Location: Dhaka (Khilgaon, Paltan)

Salary: Tk. 50000 - 100000 (Monthly)

Experience:

• 8 to 10 years

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.

• 8 to 10 years

• Age 30 to 45 years

• 8-10 years of experience in digital marketing, preferably in the software development industry.

• Proven track record of successful digital marketing campaigns.

• Strong understanding of SEO, SEM, social media platforms, and email marketing strategies.

• Experience in team building and leading marketing teams.

• Excellent communication, analytical, and problem-solving skills.

About Us:

Doptor Ltd. is a leading software development company committed to delivering innovative solutions that drive success for our clients. We are looking for a seasoned Digital Marketing Manager to join our team and oversee all aspects of our marketing efforts.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies.

• Manage all digital marketing channels, including SEO, PPC, social media, email marketing, and content creation.

• Analyze and report on campaign performance, using data-driven insights to optimize future initiatives.

• Collaborate with the sales and development teams to align marketing strategies with business goals.

• Foster a culture of team building and collaboration within the marketing department.

• Stay updated on industry trends and best practices to ensure competitive advantage.

• Engage in social activism initiatives that align with company values and contribute to community development.

• Strategy Development:

• Create and implement comprehensive digital marketing strategies to drive brand awareness and lead generation in the software development sector.

• Campaign Management:

• Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, PPC, social media, email marketing, and content marketing.

• Performance Analysis:

• Monitor and analyze the performance of all digital marketing efforts, using tools like Google Analytics and other analytics platforms to track KPIs and ROI.

• Content Creation:

• Oversee the development of engaging and relevant content for websites, blogs, social media, and email campaigns to attract and retain customers.

• Social Media Management:

• Manage the company’s social media presence, engaging with the audience, and promoting content to enhance community building and brand loyalty.1

• Budget Management:

• Allocate and manage the digital marketing budget effectively, ensuring maximum ROI from marketing expenditures.

• Collaboration:

• Work closely with cross-functional teams, including sales and product development, to align marketing strategies with business objectives.

• Market Research:

• Conduct market research to identify trends, customer needs, and competitive landscape, adapting strategies accordingly.

• Team Leadership:

• Lead and mentor the marketing team, fostering a collaborative environment that encourages creativity and professional growth.

• Social Responsibility:

• Engage in social activism initiatives that reflect the company’s values, promoting community involvement and positive impact.

• Continuous Improvement:

• Stay updated on industry trends, emerging technologies, and best practices to continually refine and enhance digital marketing strategies.

• Reporting:

• Prepare regular reports on campaign performance, insights, and recommendations for improvement to present to senior management.

• Competitive salary of 50,000 to 1,00,000 Taka monthly.

• Opportunities for professional growth and development.

• A supportive and inclusive work environment that values creativity and collaboration.

• Involvement in social initiatives that positively impact the community.