Job Description

Title: Digital Marketing Lead

Company Name: Grameen Telecom Trust

Vacancy: 01

Location: Dhaka

Salary: Negotiable

Experience:
∎ At least 5 years

Published: 12 Mar 2024

Education:
∎ Bachelor's degree in Business Administration (BBA) or a related field.
∎ Certification in digital marketing or relevant areas (e.g., Facebook Blueprint, Google Ads Certification).
∎ Bachelor's degree in Business Administration (BBA) or a related field.
∎ Certification in digital marketing or relevant areas (e.g., Facebook Blueprint, Google Ads Certification).

Requirements:

Additional Requirements:
∎ Previous experience in digital marketing, with a strong focus on user acquisition and growth.
∎ Proven track record of successfully managing and optimizing digital advertising campaigns across various platforms, with demonstrated results in driving user acquisition and engagement.
∎ Expertise in using Facebook Ads Manager, Creator Studio, Google Ads, and other advertising platforms to create, launch, and optimize campaigns.
∎ Experience with programmatic advertising platforms (cPASS, DSP, SSP) and proficiency in leveraging data to optimize targeting and performance.
∎ In-depth knowledge of performance marketing tactics, including SEO, SEM, email marketing, and conversion rate optimization (CRO).
∎ Strong analytical skills and proficiency in digital marketing analytics tools (e.g., Google Analytics, Facebook Insights) to track, measure, and analyze campaign performance.
∎ Previous experience in the healthcare or digital health industry, with a solid understanding of regulatory requirements and compliance standards.
∎ Familiarity with marketing automation platforms and CRM systems for lead nurturing and customer engagement.
∎ Experience with growth hacking techniques and strategies for driving rapid user growth and engagement.
∎ Proficiency in A/B testing and experimentation methodologies to optimize campaign performance and user experience.
∎ Creative thinking and a growth mindset, with a passion for exploring and experimenting with new strategies and tactics.
∎ Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams and communicate complex ideas clearly and persuasively.
∎ Proven experience in influencer marketing, including identifying and engaging with influencers, negotiating partnerships, and measuring campaign effectiveness.
∎ Previous experience in digital marketing, with a strong focus on user acquisition and growth.
∎ Proven track record of successfully managing and optimizing digital advertising campaigns across various platforms, with demonstrated results in driving user acquisition and engagement.
∎ Expertise in using Facebook Ads Manager, Creator Studio, Google Ads, and other advertising platforms to create, launch, and optimize campaigns.
∎ Experience with programmatic advertising platforms (cPASS, DSP, SSP) and proficiency in leveraging data to optimize targeting and performance.
∎ In-depth knowledge of performance marketing tactics, including SEO, SEM, email marketing, and conversion rate optimization (CRO).
∎ Strong analytical skills and proficiency in digital marketing analytics tools (e.g., Google Analytics, Facebook Insights) to track, measure, and analyze campaign performance.
∎ Previous experience in the healthcare or digital health industry, with a solid understanding of regulatory requirements and compliance standards.
∎ Familiarity with marketing automation platforms and CRM systems for lead nurturing and customer engagement.
∎ Experience with growth hacking techniques and strategies for driving rapid user growth and engagement.
∎ Proficiency in A/B testing and experimentation methodologies to optimize campaign performance and user experience.
∎ Creative thinking and a growth mindset, with a passion for exploring and experimenting with new strategies and tactics.
∎ Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams and communicate complex ideas clearly and persuasively.
∎ Proven experience in influencer marketing, including identifying and engaging with influencers, negotiating partnerships, and measuring campaign effectiveness.

Responsibilities & Context:
∎ Develop and implement comprehensive digital marketing strategies aligned with business objectives to drive user acquisition, engagement, and retention for the digital health app.
∎ Maintain MAU, DAU with major focus on CLV of Paid user base.
∎ Creative and Digital Marketing Agency management.
∎ A&P/Marketing budget planning as per KPI.
∎ Oversee and optimize digital advertising campaigns across multiple platforms, including social media (Facebook, Instagram), search engines (Google), and other relevant channels.
∎ Utilize Facebook Ads Manager, Creator Studio, Google Ads, and other advertising platforms to create and manage campaigns, targeting relevant audiences, and optimizing performance.
∎ Leverage programmatic advertising platforms (cPASS, DSP, SSP) to reach target audiences efficiently and effectively, optimizing campaigns for maximum ROI.
∎ Implement performance marketing tactics such as SEO, SEM, email marketing, and conversion rate optimization (CRO) to drive qualified traffic and conversions.
∎ Collaborate closely with cross-functional teams, including product, design, and content teams, to develop compelling marketing assets and content that resonate with target audiences.
∎ Monitor and analyze key performance indicators (KPIs), such as conversion rates, click-through rates, and customer acquisition costs, to measure campaign effectiveness and inform decision-making.
∎ Develop and maintain relationships with key influencers and partners to leverage influencer marketing opportunities, driving brand awareness and engagement.
∎ Stay abreast of emerging trends, technologies, and best practices in digital marketing and healthcare, continuously seeking opportunities for innovation and improvement.
∎ Develop and implement comprehensive digital marketing strategies aligned with business objectives to drive user acquisition, engagement, and retention for the digital health app.
∎ Maintain MAU, DAU with major focus on CLV of Paid user base.
∎ Creative and Digital Marketing Agency management.
∎ A&P/Marketing budget planning as per KPI.
∎ Oversee and optimize digital advertising campaigns across multiple platforms, including social media (Facebook, Instagram), search engines (Google), and other relevant channels.
∎ Utilize Facebook Ads Manager, Creator Studio, Google Ads, and other advertising platforms to create and manage campaigns, targeting relevant audiences, and optimizing performance.
∎ Leverage programmatic advertising platforms (cPASS, DSP, SSP) to reach target audiences efficiently and effectively, optimizing campaigns for maximum ROI.
∎ Implement performance marketing tactics such as SEO, SEM, email marketing, and conversion rate optimization (CRO) to drive qualified traffic and conversions.
∎ Collaborate closely with cross-functional teams, including product, design, and content teams, to develop compelling marketing assets and content that resonate with target audiences.
∎ Monitor and analyze key performance indicators (KPIs), such as conversion rates, click-through rates, and customer acquisition costs, to measure campaign effectiveness and inform decision-making.
∎ Develop and maintain relationships with key influencers and partners to leverage influencer marketing opportunities, driving brand awareness and engagement.
∎ Stay abreast of emerging trends, technologies, and best practices in digital marketing and healthcare, continuously seeking opportunities for innovation and improvement.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ Grameen Telecom Trust
∎ Telecom Bhaban (Level 10 & 11), 53/1 Box nagar, Zoo Road, Mirpur, Dhaka 1216.

Address::
∎ Telecom Bhaban (Level 10 & 11), 53/1 Box nagar, Zoo Road, Mirpur, Dhaka 1216.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 17 Mar 2024

Category: Marketing/Sales