Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Accolade Certifications

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Training Institutes, Multinational Companies, Direct Selling/Marketing Service Company, Third Party Auditor (Quality, Health, Environment, Compliance, Educational Technology (Edtech) Startup

• Bachelor/Honors

• At least 2 years
• The applicants should have experience in the following business area(s): Training Institutes, Multinational Companies, Direct Selling/Marketing Service Company, Third Party Auditor (Quality, Health, Environment, Compliance, Educational Technology (Edtech) Startup

Qualifications & Skills:

• Experience: Minimum of 2-3 years of proven working experience in a comprehensive digital marketing role.

• Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).

• SEO Proficiency: Deep understanding of search engine algorithms and ranking factors.

• SMM Expertise: Hands-on experience running successful paid and organic campaigns on major social platforms.

• Design Skills: Proficiency in a graphics design tool (e.g., Canva is a must; Adobe Photoshop/Illustrator is a plus).

• Communication: Excellent verbal and written communication skills in English and proficiency in tele-marketing.

• Analytical: Strong analytical skills with the ability to interpret data and translate it into actionable insights.

• Artificial Intelligence: Must be conversant with AI tools

1. SEO & Content Strategy

• Develop and execute SEO strategies (on-page, off-page, technical) to improve organic search rankings and drive qualified traffic.

• Conduct continuous keyword research, competitive analysis, and content gap analysis.

• Monitor daily performance metrics to understand SEO strategy performance.

2. Social Media Marketing (SMM)

• Manage, curate, and schedule compelling content across all major social platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).

• Develop and manage paid social media campaigns (Facebook Ads, LinkedIn Ads, etc) to achieve specific lead generation or brand awareness goals.

• Monitor social channels, respond to inquiries, and foster community engagement.

3. Tele-Marketing & Lead Nurturing

• Execute targeted tele-marketing campaigns to qualify leads generated through digital channels.

• Develop and refine compelling sales scripts and pitches.

• Maintain and update CRM records with accurate lead status and conversation details.

4. Graphics Design & Creative

• Create visually appealing graphics, banners, short videos, and static content for social media, website, and email marketing using tools like Canva or Adobe Creative Suite.

• Ensure all creative assets align with brand guidelines and campaign objectives.

5. Analytics & Reporting

• Track, measure, and analyze performance across all digital marketing campaigns (SEO, SMM, Email) using tools like Google Analytics and platform-native insights.

• Prepare and present weekly and monthly reports detailing campaign effectiveness and ROI.

• Mobile bill,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 1