DGM/GM-(Head of Brand & Marketing)

Job Description

Title: DGM/GM-(Head of Brand & Marketing)

Company Name: Rupayan City Uttara

Vacancy: 1

Age: 36 to 45 years

Location: Dhaka (Uttara Sector 12)

Salary: Negotiable

Experience:
∎ 14 to 20 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Newspaper/Magazine, Real Estate, Group of Companies, Developer

Published: 24 Dec 2024

Education:
∎ Master of Business Administration (MBA) in Marketing

Requirements:

Additional Requirements:
∎ Age 36 to 45 years
∎ Strong leadership and team management skills.
∎ Exceptional communication, presentation, and interpersonal abilities.
∎ Expertise in digital marketing tools and platforms.
∎ Analytical mindset with experience in data-driven decision-making.
∎ Ability to work in a fast-paced, dynamic environment.
∎ Growth in brand awareness and customer engagement metrics.
∎ ROI on marketing campaigns.
∎ Increased traffic and conversions across digital platforms.
∎ Team performance and satisfaction levels.
∎ Skills & Competencies:
∎ Strong leadership and team management skills.
∎ Exceptional communication, presentation, and interpersonal abilities.
∎ Expertise in digital marketing tools and platforms.
∎ Analytical mindset with experience in data-driven decision-making.
∎ Ability to work in a fast-paced, dynamic environment.
∎ Key Performance Indicators (KPIs):
∎ Growth in brand awareness and customer engagement metrics.
∎ ROI on marketing campaigns.
∎ Increased traffic and conversions across digital platforms.
∎ Team performance and satisfaction levels.

Responsibilities & Context:
∎ Design strategies for all Marketing teams including Branding, Digital marketing, Advertising, Communications and Creative.
∎ Build, manage, and mentor a high-performing marketing and branding team.
∎ Position the brand effectively in the marketplace to differentiate it from competitors.
∎ Lead the planning, execution, and measurement of multi-channel marketing campaigns.
∎ Analyze consumer behavior and determine customer personas.
∎ Identify opportunities to reach new market segments and expand market share.
∎ Prepare and execute necessary promotions, offers and engagement activities to ensure product sales.
∎ Coordinate sales and marketing efforts to boost brand awareness.
∎ Participate in the quarterly and annual planning of company objectives.
∎ Oversee the digital marketing efforts, including SEO, SEM, social media, email, and content marketing.
∎ Ensure qualified lead, call center actions & proper data management.
∎ Ensure proper vendor and agency communications for sustainable and effective results.
∎ Develop and execute PR strategies to enhance brand reputation and visibility.
∎ Any other task assigned by Supervisor/Management related to role.
∎ The Head of Brand & Marketing will be responsible for defining, leading, and executing the overall brand and marketing strategy to elevate brand awareness, drive customer engagement, and achieve business growth. This role will oversee all branding, communication, and marketing efforts across digital and traditional platforms, ensuring alignment with the organization’s vision and goals.
∎ Design strategies for all Marketing teams including Branding, Digital marketing, Advertising, Communications and Creative.
∎ Build, manage, and mentor a high-performing marketing and branding team.
∎ Position the brand effectively in the marketplace to differentiate it from competitors.
∎ Lead the planning, execution, and measurement of multi-channel marketing campaigns.
∎ Analyze consumer behavior and determine customer personas.
∎ Identify opportunities to reach new market segments and expand market share.
∎ Prepare and execute necessary promotions, offers and engagement activities to ensure product sales.
∎ Coordinate sales and marketing efforts to boost brand awareness.
∎ Participate in the quarterly and annual planning of company objectives.
∎ Oversee the digital marketing efforts, including SEO, SEM, social media, email, and content marketing.
∎ Ensure qualified lead, call center actions & proper data management.
∎ Ensure proper vendor and agency communications for sustainable and effective results.
∎ Develop and execute PR strategies to enhance brand reputation and visibility.
∎ Any other task assigned by Supervisor/Management related to role.

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill, Performance bonus, Tour allowance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka (Uttara Sector 12)

Read Before Apply:

Do you thrive in a dynamic environment and possess a passion for driving brand growth? Are you a strategic leader with a proven track record of exceeding marketing objectives? If so, then Rupayan CITY wants to hear from you!

We are seeking a highly motivated and results-oriented Marketing Operations Head to join our team and play a pivotal role in shaping the success of Rupayan CITY.