Category Head- Marketing

Job Description

Title: Category Head- Marketing

Company Name: RSPL HEALTH BANGLADESH

Vacancy: 1

Age: 34 to 50 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 10 to 15 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies

• Master of Business Administration (MBA) in Marketing

• 10 to 15 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies

• Age 34 to 50 years

• Strong analytical and strategic thinking skills.

• Excellent communication and presentation abilities.

• Ability to lead cross‑functional teams and manage multiple stakeholders.

• Proficiency in ATL/BTL planning, brand communication, and product development.

• Strong understanding of consumer insights and market dynamics.

• Develop, approve, and implement 360-degree consumer-centric marketing strategies aligned with organizational goals.

• Lead category growth initiatives through effective brand management and business development.

• Manage category P&L and drive profitability.

• Develop innovative products and oversee new product launches.

• Approve and implement brand positioning and communication strategies.

• Prepare annual marketing plans, budgets, and brand development strategies.

• Coordinate with advertising agencies, media partners, and external stakeholders to ensure timely and cost-effective execution of marketing activities.

• Monitor media planning and buying activities.

• Oversee the design and execution of ATL (Above-the-Line) and consumer-oriented BTL (Below-the-Line) campaigns.

• Evaluate brand performance and maximize marketing ROI.

• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.

• Explore new revenue streams from existing and potential consumer segments.

• Identify opportunities for market expansion and new product introductions.

• Recommend brand extensions in coordination with the Indian Marketing Team, subject to Country Head approval.

• Act as a key stakeholder in annual sales target planning and three-month sales forecasting for S&OP meetings.

• Collaborate closely with Sales, Supply Chain, Finance, and Operations teams to achieve business objectives.

• Provident fund,Mobile bill,Weekly 2 holidays,Performance bonus,Insurance,Gratuity,Tour allowance
• Salary Review: Yearly
• Festival Bonus: 2

• Earn Leave

• Long Service Award