Brand & Marketing Specialist

Job Description

Title: Brand & Marketing Specialist

Company Name: Goldsands Group

Vacancy: 1

Age: 30 to 35 years

Job Location: Dhaka (Dhaka Sadar)

Salary: Negotiable

Experience:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Hotel, Real Estate, Group of Companies, Developer

• Bachelor of Business Administration (BBA)

• 5 to 7 years
• The applicants should have experience in the following business area(s): Hotel, Real Estate, Group of Companies, Developer

• Age 30 to 35 years

Brand & Marketing Specialist typically include 4–10 years of experience in property development, expertise in data analytics to track brand performance, technical skills in visualization to align consumer feedback with strategic business objectives, and project management to guide campaigns from concept to execution.

Job Context:

We are looking to hire an experienced Brand & Marketing Specialist focuses on business needs and technical solutions to drive operational efficiency. A Brand & Marketing Specialist sits on the marketing team, establishing brand positioning and strategy to increase market share. Both require strong data analytics, stakeholder alignment, and the ability to turn insights into actionable growth

Job Responsibilities:

·          To kick off your career in the world of business strategy, understanding the role of a Brand & Marketing Specialist is essential. This position is pivotal in bridging the gap between business needs and technology solutions, enabling organizations to make data-driven decisions that drive success.

·         Requirement Gathering: Translate business goals into functional specifications and user stories for technical teams.

·         Process Optimization: Identify inefficiencies in workflows and suggest analytical, data-driven improvements.

·         Stakeholder Liaison: Act as the primary as GP, Bangla Link, Robi, B Kash, Nagad, and others between business stakeholders, developers, and quality assurance teams.

·         Brand Strategy: Develop and execute long-term brand growth plans, positioning, and marketing initiatives.

·         Market & Consumer Analysis: Analyze consumer behavior, track market trends, and identify new growth opportunities.

·         Campaign Management: Lead marketing and advertising campaigns across multiple channels to drive brand awareness.

·         Performance Tracking: Monitor the success of brand campaigns, manage marketing budgets, and establish brand consistency.

·         Responsible for developing and executing promotion and strategies to establish and grow

·         the brand presence in the market across multi-channel and consumer touchpoints

·         Managed website redesign process for e-commerce. Developed and implemented strategic online marketing plans for e-commerce site by creating sitemaps, benchmarking competitors, heuristic evaluation, cost analysis, and managing a team of developers, IT professionals, accounting & Reat Estate

·         Managed, coordinated, and evaluated the agency’s performance and deliver evaluation feedback to the management to the Grameen Phone, Banglalink, Robi, B Kash, Nagad Business Analyst job ideas

·         Developed targeted messaging across multichannel marketing communications platforms resulting in the ability to uplift conversion rates in SMS marketing, email marketing, online press releases, social media, banner ads, content marketing, and SEM campaigns

·         Analyzed and researched organic search engine optimization campaigns, including competitive analysis and weekly reports using Alexa.com, Google Analytics, and other marketing automation software.

·         Gathered and analyzed data insights to help track to benchmark awareness and measure the effectiveness of marketing initiatives and shape brand guidelines, and brand strategies

• T/A,Tour allowance,Mobile bill
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

As per company policy