Asst. Manager/Deputy Manager – Media Management (Media Buying & Scheduling)

Job Description

Title: Asst. Manager/Deputy Manager – Media Management (Media Buying & Scheduling)

Company Name: Akij Resources

Vacancy: --

Age: At least 26 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 4 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Group of Companies

• Master of Business Administration (MBA) in Marketing
• Master of Social Science (MSS) in Mass Communication & Journalism
• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Social Science (BSS) in Mass Communication & Journalism

• 4 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Group of Companies

• Age At least 26 years

Required Qualifications:

• Bachelor's/Master's degree in Marketing, Mass Communication & Journalism, Media Studies, or a related discipline.

• 4–8 years of experience in media planning, media buying, advertising, or corporate communications.

• Experience in a corporate organization, media agency or advertising agency will be preferred.

Technical Skills:

• Microsoft Excel (Advanced)

• Microsoft 365

• Google Workspace

• Canva

• AI Tools (ChatGPT, Gemini, Claude etc.)

• Digital Advertising Platforms (preferred)

• Media Monitoring & Reporting Tools (preferred)

1. Media Planning

• Develop strategic media plans aligned with corporate communication and marketing objectives.

• Recommend the most effective media mix based on campaign goals, target audience and budget.

• Prepare annual, quarterly and campaign-specific media plans.

• Conduct audience and media consumption analysis to optimize campaign effectiveness.

• Identify new media opportunities and innovative advertising platforms.

2. Media Buying & Scheduling

• Plan, negotiate, and purchase advertising space and airtime across television channels, newspapers, magazines, radio stations and online news portals.

• Develop comprehensive media schedules for TV commercials, print advertisements, and sponsorship activities.

• Coordinate with internal stakeholders to ensure timely campaign execution.

• Ensure advertisements are released according to approved schedules and media plans.

• Secure premium placements, front-page advertisements, preferred TV time bands, sponsored content placements, and value-added opportunities.

• Monitor schedule changes and coordinate rescheduling whenever required.

• Maintain an annual corporate media calendar covering all campaigns, launches, events, and seasonal activities.

• Ensure all creative materials are delivered to media partners within deadlines.

3. Media Negotiation

• Negotiate advertising rates, discounts, bonus spots, editorial support, sponsorship opportunities and value-added benefits.

• Achieve maximum return on media investment through effective negotiation.

• Build long-term strategic partnerships with media organizations.

• Benchmark media rates against industry standards.

4. Campaign Execution

• Coordinate end-to-end execution of media campaigns.

• Ensure advertisements are published or aired accurately and on time.

• Liaise with media agencies and publication houses throughout campaign implementation.

• Resolve campaign execution issues promptly.

• Ensure compliance with approved communication guidelines and brand standards.

5. Vendor & Media Relationship Management

• Develop and maintain strong relationships with:

  • Television Channels

  • Newspapers

  • Online News Portals

  • Radio Stations

  • Magazines

  • Media Buying Agencies

• Conduct periodic vendor performance evaluations.

• Maintain updated media contact databases.

• Coordinate annual rate negotiations and service agreements.

6. Budget Management

• Prepare campaign-wise media budgets.

• Monitor media expenditures against approved budgets.

• Verify quotations, work orders, invoices, and payment documents.

• Ensure optimum utilization of media budgets.

• Maintain accurate records of media spending.

• Provident fund,Mobile bill,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2