Title: Executive – Marketing/ Media Analytics.
Company Name: Akij Venture Group
Vacancy: --
Age: Na
Job Location: Dhaka
Salary: Negotiable
Experience: --
Published: 2026-08-20
Application Deadline: 2026-08-31
Education:
Requirements: --
Skills Required:
Additional Requirements:
Responsibilities & Context:
We are looking for an analytical and research-oriented professional to monitor and evaluate the performance of our TV, social media, and other marketing campaigns. The role will focus on media performance, ROI/ROAS analysis, business research, and providing data-driven insights to support better marketing and business decisions.
Responsibilities:
Analyze the performance of TVCs and advertisements aired across different TV channels.
Monitor and analyze media spending, airtime, reach, frequency, impressions, and campaign performance.
Analyze Facebook/Meta promotional campaigns, boosted posts, paid advertisements, reach, engagement, and other key performance metrics.
Evaluate the effectiveness and business impact of marketing and promotional activities against the investment made.
Conduct ROI analysis to assess the return from different media and promotional campaigns.
Prepare regular media performance reports, dashboards, and management presentations.
Identify which media channels, campaigns, and promotional activities are delivering better results.
Analyze historical campaign data and provide data-driven recommendations for future marketing investments.
Monitor competitors’ advertising activities, media presence, promotional strategies, and market trends.
Collect, validate, and analyze marketing and business data from different business units.
Prepare business research reports and actionable insights for management decision-making.
Medical Insurance
Leave Fare Assistance
Other Benefits as per company policy