Asst.Manager/Deputy Manager, Brand & Marketing

Job Description

Title: Asst.Manager/Deputy Manager, Brand & Marketing

Company Name: One of the renowned group of company

Vacancy: 3

Age: 25 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 4 to 7 years
• The applicants should have experience in the following business area(s): Group of Companies, Power, Solar Energy

• Master of Business Administration (MBA) in Marketing, Brand Management

• 4 to 7 years
• The applicants should have experience in the following business area(s): Group of Companies, Power, Solar Energy

• Age 25 to 35 years
• Only Male

Demonstrated experience in both brand-building and trade/channel marketing.

Has planned or executed a trade fair or B2B industry.

Strong written communication in both Bengali and English – content, trade letters, press releases

Brand Building & Positioning

• Market Strategy: Develop and execute the brand positioning in Bangladesh across residential, commercial, dealer, and government segments.

• Asset Creation: Build all brand assets from scratch, including visual identity application, messaging frameworks, campaign concepts, and product communication.

• Brand Integrity: Maintain a consistent brand voice across all touchpoints, ensuring zero co-branding inconsistency.

Digital Performance & Lead Generation

• Funnel Management: Build a comprehensive lead funnel: awareness → inquiry → dealer referral / direct sale.

• Vendor Management: Manage agency and freelancer relationships effectively to drive digital performance.

Dealer & Trade Marketing (Offline)

• Sales Support: Enable the sales team by developing dealer onboarding kits, trade communication materials, and co-marketing assets.

• Dealer Engagement: Design and execute dealer engagement programs, incentive communication, and brand visibility initiatives at dealer points.

• POS Development: Develop point-of-sale (POS) materials—including banners, standees, product cards, and pricing displays—tailored for workshops, retailers, and EPC installer environments.

• Compliance: Maintain strict brand standards across every dealer touchpoint.

Events, Trade Fairs & PR

• Event Execution: Plan and execute the brand's presence at energy trade fairs, industry expos, and government-organized renewable energy events.

• End-to-End Management: Oversee the complete event lifecycle: stall design briefs, collateral creation, staffing communication, on-ground coordination, and post-event reporting.

• Market Research: Identify and shortlist relevant events across Dhaka and divisional markets.

• PR & Media Relations: Build relationships with energy journalists, trade media, and the business press to draft and place press releases for product launches, milestones, and partnerships.