Marketing Manager (Creative Growth Marketing Leader)

Job Description

Title: Marketing Manager (Creative Growth Marketing Leader)

Company Name: ACT Education & Visa Consultants

Vacancy: 1

Age: Na

Job Location: Dhaka (Banani)

Salary: Tk. 50000 - 70000 (Monthly)

Experience: --

Published: 2026-07-02

Application Deadline: 2026-07-12

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Responsibilities & Context

We are ACT Education & Visa Consultants, a registered education consultancy and student visa services company operating across Australia and Bangladesh. We help Bangladeshi students secure admissions and visas to universities, colleges, and training institutions across Australia, Canada, New Zealand, and the United Kingdom.

We are expanding our marketing operation and looking for a Marketing Manager who can lead both digital and offline marketing functions from the ground up, someone who thinks like a strategist, writes like a copywriter, and executes like a creative director.

This is a full ownership role. You will not be executing someone else's plan. You will build it, run it, and report directly to the CEO.

Daily Tasks & Core Responsibilities

Content Creation & Short-Form Video

• Plan, script, and oversee production of Reels and YouTube Shorts targeting Bangladeshi students pursuing study opportunities in Australia, Canada, New Zealand, and the UK

• Write hooks that capture attention within the first 2–3 seconds and hold viewer retention through to the CTA

• Develop original content series around student success stories, visa tips, university highlights, destination comparisons, and study abroad life across all four destinations

• Research trending audio, viral formats, and meme culture daily and adapt them to fit our brand without copying

• Brief video editors and designers with detailed creative direction including hook, storyline, visual style, motion graphics, and CTA

Performance Marketing & Paid Advertising

• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google, and YouTube

• Handle audience targeting, lookalike audiences, retargeting funnels, and campaign budget allocation across destination-specific and multi-destination campaigns

• Run A/B tests on creatives, copy, and landing pages to continuously improve click-through and conversion rates

• Track and report on key metrics: reach, engagement, watch time, CTR, lead quality, and cost per lead, broken down by destination where relevant

• Make weekly campaign adjustments based on data, not assumptions

Copywriting & Campaign Messaging

• Write ad copy, video scripts, captions, landing page content, email campaigns, and WhatsApp broadcast messages in both English and Bangla

• Develop destination-specific campaign messaging for Australia, Canada, New Zealand, and UK, each with its own intake windows, visa conditions, and student motivations

• Ensure all copies across every channel maintains a consistent brand voice, credible, engaging, and student-first

Offline Marketing & Events

• Plan and execute education fairs, school and college presentations, campus seminars, and partner events across Dhaka and regional offices including Cumilla

• Coordinate all on-ground promotional materials including banners, brochures, flyers, and destination-specific event collateral

• Build relationships with schools, colleges, coaching centres, and community networks as consistent student inquiry sources across all four destination markets

• Represent the brand professionally at all offline events and ensure messaging aligns with our digital presence and destination offerings

Campaign Planning & Content Calendar

• Build and manage monthly and quarterly content calendars aligned with intake seasons, scholarship deadlines, and admission windows across Australia, Canada, New Zealand, and the UK simultaneously

• Plan campaigns in advance, not reactively. Intake season preparation should begin at least 6–8 weeks out

• Coordinate with the counseling and operations teams to ensure marketing messaging accurately reflects current offers, institutions, and visa conditions for each destination

Community Building & Brand Growth

• Grow and manage social media communities across Facebook, Instagram, YouTube, and LinkedIn

• Drive engagement through comments, Q&A sessions, student testimonials, destination spotlights, and interactive content formats

• Identify and manage influencer, alumni, or student ambassador collaborations, ideally students currently studying in Australia, Canada, New Zealand, or the UK, that bring authentic voices to our platforms

• Encourage and amplify user-generated content from current and former students across all destinations

Team Leadership & Internal Coordination

• Lead and manage designers, video editors, and junior marketing staff with clear briefs, deadlines, and feedback

• Coordinate with counselors and the operations team so that marketing campaigns are grounded in real student experiences and accurate, destination-specific service information

• Run regular brainstorming sessions to generate fresh content ideas and campaign concepts across the team

Reporting & Analytics

• Prepare and present monthly marketing performance reports to the CEO covering digital metrics, lead volume, campaign ROI, offline event outcomes, and destination-wise performance breakdown

• Track what's working and cut what isn't. Recommend budget reallocation based on performance data across destinations and channels

• Monitor competitor activity and global best practices in international education marketing and bring relevant insights back to the team

What a Typical Week Looks Like

• Reviewing content performance from the previous week and adjusting the content calendar across all four destinations

• Scripting 2–3 new Reels or Shorts and briefing the video editor

• Monitoring and optimizing active paid ad campaigns across Meta and Google

• Planning an upcoming school visit, education fair, or destination-specific seminar

• Coordinating with counselors on a student story for an upcoming content piece

• Presenting a weekly snapshot to the CEO on leads generated, destination breakdown, and campaign status

Work Environment & Expectations

This role operates in a fast-paced, target-driven environment. Intake seasons across four destinations create high-pressure windows where multiple campaigns, events, and deadlines run simultaneously. The ideal candidate is comfortable managing competing priorities without dropping quality.

You will be given creative freedom and budget responsibility. In return, the expectation is full ownership, not just effort, but measurable outcomes.