Asst. Manager/Dy. Manager (Marketing & Brand)

Job Description

Title: Asst. Manager/Dy. Manager (Marketing & Brand)

Company Name: A Leading Food & Beverage Industry

Vacancy: 01

Age: Na

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• 4 to 8 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 4 to 8 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage

Context:

To support the planning, execution, and monitoring of marketing and brand initiatives across multiple channels, ensuring consistent brand positioning

Job Responsibilities:

• ning, effective campaign execution, market competitiveness, and contribution to business growth.

• Support the development and execution of marketing and brand strategies aligned with organizational objectives.

• Assist in brand positioning, brand architecture, and pricing strategy development under senior leadership guidance.

• Translate brand vision and guidelines into actionable marketing plans and go-to-market strategies.

• Coordinate and execute marketing campaigns across digital, advertising, trade marketing, events, and promotional platforms.

• Ensure brand messaging consistency across all communication channels, including digital platforms, websites, email campaigns, POS materials, and events.

• Support creative development processes to deliver impactful and engaging brand communications.

• Assist in new product development initiatives, product portfolio planning, and market launch execution.

• Conduct market, consumer, and competitor research to identify growth opportunities, risks, and trends.

• Monitor product distribution performance and collect market and consumer feedback for improvement initiatives.

• Track, measure, and report marketing campaign performance including ROI, KPIs, and market impact.

• Analyze brand performance, market trends, and consumer insights to support strategic decision-making.

• Assist in setting campaign benchmarks, budgets, and market projections.

• Coordinate with internal teams (Sales, Supply Chain, Finance, Production) to ensure smooth execution of marketing initiatives.

• Work closely with sales and channel teams to enhance brand visibility, demand generation, and channel effectiveness.

• Liaise with external agencies, vendors, and partners to ensure timely and quality delivery of marketing activities.

• Support ongoing marketing, advertising, and promotional activities.

• Contribute innovative ideas for brand building, consumer engagement, and business growth initiatives.