Assistant Product Manager

Job Description

Title: Assistant Product Manager

Company Name: East-West Seed

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): Multinational Companies,Farming

• Master of Business Administration (MBA) in Marketing

• Graduate/Post Graduate in Agronomy/Horticulture from a reputed Agricultural University.
• Prefers the candidate's MBA in marketing.

• 8 to 10 years
• The applicants should have experience in the following business area(s): Multinational Companies,Farming

• Overall 08-10 years relevant experience in the Seed, Agrochemical industry and prefer vegetable seed portfolio experience at least 5-7 years.
• Familiar with all functions and processes relating to developing, have managing capacity, be proactive, self-starter and be business focused.
• Positive and be an energetic team player, pleasant/people friendly with a warm personality, and willing to learn.
• Good communication skills. Be able to communicate well with employees at all levels in the organization.
• Excellent computer literacy, Microsoft/Google Office Suite, Power Bi and preparing presentations.
• Good analytical skills and business acumen.

Product Portfolio Management:

• Strategically manage the product portfolio based on business needs and requirements.
• Monitor product performance, lifecycle, pricing and profitability.
• Collaborate with cross-functional teams to optimize the product mix.

Sales Support:

• Work closely with the sales team to facilitate product liquidation.
• Beginning of every month, organize a meeting with the sales team to provide necessary information and support to achieve monthly sales targets and discuss other relevant issues.

New Product Evaluation and Launch:

• Collaborate with the Product Development Team to evaluate new products.
• Organize Product Advisory Committee (PAC) and Market Introduction (MI) meetings for new products.
• Ensure timely launch of new segment products ahead of competitors.
• Register new products with Seed Wing, Ministry of Agriculture.

Market Insight and Strategy:

• Stay informed about market trends and future opportunities.
• Analyze product strengths, weaknesses, and positioning.
• Prepare periodical reports for the Country Manager on new and future products in the industry and competitor strategies.
• Measure and report to the Country Manager on the performance of marketing campaigns, gain insights, and assess against goals.

Promotions and Campaigns:

• Develop unique promotional materials, and work to establish the EWS brand.
• Plan and execute pre- & post-seasonal comprehensive promotions and campaign activities (At least 3 times farmers meet in a crop-cycle).
• Organize farmer meetings to promote products.
• Frequent travel to the field with the support of the sales team to understand the required need and support for ongoing business.
• Prepare and monitor the marketing budget on a quarterly and annual basis, allocating funds wisely.

Relationship Building:

• Maintain good relations with relevant authorities (DAE, PQ, BARC, MOA, Research).

Issue Resolution:

• Lead efforts to resolve field issues in collaboration with sales and product development teams.

Overall Strategy Alignment:

• Align product strategy with group and local management goals.

KEY SUCCESS FACTORS:

Market Research and Understanding:

• Conduct thorough market research to identify gaps and trends. Understand our target audience, their preferences, and pain points.
• Monitor performance metrics, gather feedback, and iterate as needed.
• Analyze competitor strategies, pricing models, and market dynamics. Stay informed about industry developments.

Product Differentiation and Positioning:

• Clearly define our product’s unique value proposition (UVP). What sets it apart from existing offerings?
• Position our product strategically in the market. Consider factors like quality, features, and pricing.
• Create a compelling brand story that resonates with our audience.

Effective Pricing Strategy:

• Pricing plays a critical role in profitability.
• Consider factors such as transfer price, perceived value, and competitive pricing.
• Opt for a pricing model (e.g., cost-plus, value-based, or penetration pricing) that aligns with our business goals.

Promotional Activities and Campaigns:

• Leverage digital marketing, social media, and traditional channels.
• Encourage brainstorming sessions and idea sharing with cross-functional teams, for innovative ideas.
• Educate potential customers about our products through targeted campaigns, field days and on-site training.
• Collaborate with farmers, distributors, other stakeholders and offer special promotions.
• Provide excellent customer support. Address queries promptly and build trust.
• Making the best use of the marketing budget to execute effective marketing strategies.

• Mobile bill,Medical allowance,Gratuity,Insurance
• Salary Review: Yearly
• Festival Bonus: 2

Yearly Short Term Incentives