Field Campaign Activation Manager
Job Description
Title: Field Campaign Activation Manager
Company Name: East-West Seed
Vacancy: 01
Age: Na
Job Location: Anywhere in Bangladesh
Salary: Negotiable
Experience:
- 8 to 10 years
- The applicants should have experience in the following business area(s): Multinational Companies, Farming
Published: 2025-11-06
Application Deadline: 2025-11-30
Education:
- Bachelor/Honors
- Graduate /Post Graduate in Agriculture/ Marketing from reputed institute/ university.
Requirements:
- 8 to 10 years
- The applicants should have experience in the following business area(s): Multinational Companies, Farming
Skills Required:
Additional Requirements:
- Overall 8-10 years relevant experience.
- Record of driving successful on-ground campaigns or farmer engagement initiatives.
- Strong understanding of rural/agricultural marketing dynamics like seed/agrochemical.
- Able to communicate to employees at all levels in the organization
Responsibilities & Context:
Campaign Planning & Execution
- Design and implement integrated field campaigns, activation and collaboration with sales and marketing teams.
- Develop seasonal and crop-specific promotional activation activities plan, programs aligned with brand and business priorities.
- Coordinate field events, demonstration plots, roadshows, crop shows, growers meeting, KOL and farmer meetings, engagement activities.
- Ensure timely and high-quality execution of all activation activities within the budget.
Demand Generation & Brand Visibility
- Drive structured brand communication at field level to enhance product visibility and preference.
- Partnering with sales to generate strong product pull and track impact on sales performance.
- Identify new opportunities for engagement with farmers, dealers, traders/collectors and influencers to expand brand reach.
Stakeholder Collaboration
- Work closely with sales, product management, and digital marketing teams to ensure campaign alignment.
- Manage relationships with external agencies, vendors, and promotional partners.
- Train and guide field teams on campaign execution standards and brand communication.
Monitoring & Reporting
- Track campaign performance through KPIs (reach, engagement, sales uplift, ROI).
- Analyze outcomes and recommend improvements for future activations.
- Prepare reports and insights for management on campaign effectiveness and farmer response.
Job Other Benifits:
- Mobile bill,Insurance,Gratuity
- Salary Review: Yearly
- Festival Bonus: 2
Yearly Short Term Incentives
Lunch Allowance
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
Interested By University
| University | Percentage (%) |
|---|---|
| Bangladesh Agricultural University, Mymensingh | 9.87% |
| Hajee Mohammad Danesh Science and Technology University | 8.55% |
| National University | 7.24% |
| University of Dhaka | 3.29% |
| 2.63% | |
| Patuakhali Science and Technology University | 2.63% |
| Bangabandhu Sheikh Mujibur Rahman Agricultural University | 1.97% |
| State University of Bangladesh | 1.97% |
| Stamford University Bangladesh | 1.97% |
| Asian University of Bangladesh | 1.97% |
Interested By Age Range
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 29.61% |
| 31-35 | 28.29% |
| 36-40 | 21.05% |
| 40+ | 19.08% |
Interested By Salary Range
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 1.97% |
| 20K-30K | 11.18% |
| 30K-40K | 14.47% |
| 40K-50K | 11.84% |
| 50K+ | 60.53% |
Interested By Experience Range
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 9.21% |
| 0.1 - 1 years | 5.26% |
| 1.1 - 3 years | 9.87% |
| 3.1 - 5 years | 7.24% |
| 5+ years | 68.42% |
