Field Campaign Activation Manager

Job Description

Title: Field Campaign Activation Manager

Company Name: East-West Seed

Vacancy: 01

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 8 to 10 years
• The applicants should have experience in the following business area(s): Multinational Companies, Farming

• Bachelor/Honors

• Graduate /Post Graduate in Agriculture/ Marketing from reputed institute/ university.

• 8 to 10 years
• The applicants should have experience in the following business area(s): Multinational Companies, Farming

• Overall 8-10 years relevant experience.
• Record of driving successful on-ground campaigns or farmer engagement initiatives.
• Strong understanding of rural/agricultural marketing dynamics like seed/agrochemical.
• Able to communicate to employees at all levels in the organization

Campaign Planning & Execution 

• Design and implement integrated field campaigns, activation and collaboration with sales and marketing teams.
• Develop seasonal and crop-specific promotional activation activities plan, programs aligned with brand and business priorities.
• Coordinate field events, demonstration plots, roadshows, crop shows, growers meeting, KOL and farmer meetings, engagement activities.
• Ensure timely and high-quality execution of all activation activities within the budget.

Demand Generation & Brand Visibility

• Drive structured brand communication at field level to enhance product visibility and preference.
• Partnering with sales to generate strong product pull and track impact on sales performance.
• Identify new opportunities for engagement with farmers, dealers, traders/collectors and influencers to expand brand reach.

Stakeholder Collaboration

• Work closely with sales, product management, and digital marketing teams to ensure campaign alignment.
• Manage relationships with external agencies, vendors, and promotional partners.
• Train and guide field teams on campaign execution standards and brand communication.

Monitoring & Reporting

• Track campaign performance through KPIs (reach, engagement, sales uplift, ROI).
• Analyze outcomes and recommend improvements for future activations.
• Prepare reports and insights for management on campaign effectiveness and farmer response.

• Mobile bill,Insurance,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2

Yearly Short Term Incentives

Lunch Allowance