Assistant Manager – Sales (General Trade)

Job Description

Title: Assistant Manager – Sales (General Trade)

Company Name: Cowbell Kefir Limited

Vacancy: --

Age: At least 27 years

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Livestock, Dairy

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor's degree in Business Administration, Marketing, or related field.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Livestock, Dairy

• Age At least 27 years

• Experience Requirements

• 3–5 years of experience in FMCG sales, preferably in General Trade.

• Experience managing distributors and field sales teams.

• Skills & Competencies

• Strong sales negotiation and communication skills.

• Distributor and channel management expertise.

• Leadership and team management.

• Data analysis and reporting.

• Proficiency in MS Excel, PowerPoint, and ERP systems.

• Ability to travel extensively.

• Key KPIs

• Sales achievement (% vs target)

• Distribution coverage

• Outlet productivity

• Market share growth

• Collection efficiency

• Distributor ROI

• Team performance and productivity

Job Purpose

Drive sales growth, distribution expansion, and market execution in the General Trade (GT) channel by managing distributors, sales teams, and customer relationships to achieve company sales objectives.

Key Responsibilities

• Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.

• Develop and execute GT sales plans to increase revenue and market share.

• Expand numeric and weighted distribution coverage.

• Identify new business opportunities and potential markets.

• Distributor Management :

• Appoint, monitor, and develop distributors.

• Ensure distributor profitability and compliance with company policies.

• Monitor stock levels, order fulfillment, and inventory turnover.

• Sales Team Management

• Supervise Territory Sales Officers (TSOs) and Sales Representatives (SRs).

• Set KPIs and monitor team performance.

• Conduct regular field visits, coaching, and training sessions.

• Market Execution

• Ensure product availability and visibility in retail outlets.

• Implement trade promotions and merchandising activities.

• Monitor competitor activities, pricing, and market trends.

• Reporting & Analysis

• Prepare sales forecasts and performance reports.

• Analyze sales data and recommend corrective actions.

• Monitor collection, credit control, and distributor financial health.