Job Description
Title: Assistant Manager-Brand
Company Name: US-Bangla Airlines OTAs
Vacancy: --
Age: 27 to 35 years
Location: Dhaka (Banani)
Minimum Salary: Negotiable
Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Airline, Group of Companies
Published: 15 Jan 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Bachelor of Business Administration (BBA) in Business Administration
Requirements:
Additional Requirements:
∎ Age 27 to 35 years
∎ Proven experience (3–5 years) in brand management or a similar role, preferably in [industry].
∎ Strong understanding of marketing principles, consumer behavior, and market research.
∎ Proven experience working with creative teams, including designers and content creators.
∎ Proficiency in ATL BTL
∎ Excellent communication, presentation, and leadership skills.
∎ Proven experience (3–5 years) in brand management or a similar role, preferably in [industry].
∎ Strong understanding of marketing principles, consumer behavior, and market research.
∎ Proven experience working with creative teams, including designers and content creators.
∎ Proficiency in ATL BTL
∎ Excellent communication, presentation, and leadership skills.
∎
Responsibilities & Context:
∎ FirstTrip Ltd. a sister concern of US-Bangla Airlines, is looking for potential candidates to submit applications for the Assistant Brand Manager - Brand & Communication position.We seek a dynamic and creative Assistant Brand Manager (ABM) to take ownership of our brand strategy and drive its development, implementation, and performance. The ideal candidate will have a strong understanding of consumer behavior, excellent project management skills, and the ability to lead cross-functional teams to deliver impactful campaigns that enhance brand recognition and drive business growth.Key Responsibilities:1. Brand Strategy and Planning- Develop, implement, and manage comprehensive brand strategies aligned with company objectives.- Analyze market trends, consumer insights, and competitive activities to identify brand positioning and differentiation opportunities.2. Campaign Management- Plan and execute 360-degree marketing campaigns, including digital, print, OOH, and experiential initiatives.- Collaborate with creative teams to produce impactful advertising materials and content.3. Brand Communication- Ensure brand messaging and tone of voice are consistent across all channels.- Act as the primary custodian of the brand identity, maintaining brand guidelines and ensuring compliance across internal and external stakeholders.4. Performance Tracking and Analysis- Monitor and measure brand performance using key metrics (e.g., brand equity, awareness, and loyalty).- Prepare detailed reports and presentations on campaign performance and brand health.5. Stakeholder Collaboration- Work closely with product, sales, and customer service teams to align branding efforts with business goals.- Collaborate with creative teams, designers, and copywriters to ensure the execution of innovative and visually appealing campaigns.- Manage relationships with external agencies and vendors for creative and production work.6. Budget Management- Oversee the brand budget, ensuring optimal allocation and ROI on marketing spend.
Compensation & Other Benefits:
∎ Weekly 2 holidays, Insurance
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Others as per company policy.
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Banani)
Company Information:
∎ US-Bangla Airlines OTAs
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 22 Jan 2025
Category: Hospitality/ Travel/ Tourism
