Job Description
Title: Senior Officer, Digital Performance
Company Name: bKash Ltd.
Vacancy: 1
Location: Dhaka
Salary: Negotiable
Experience:
∎ 2 to 3 years
∎ The applicants should have experience in the following business area(s):Banks, Telecommunication, Advertising Agency, IT Enabled Service, Market Research Firms, Financial Technology (Fintech) Startup
Published: 24 Mar 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
Requirements:
Additional Requirements:
∎ Proven Experience in Digital Market Analytics
∎ Proficiency in data analysis tools (e.g., Google Analytics, Excel) with strong analytical skills
∎ Hands-on experience with different tactical approaches– demand gen, performance Max, TTCX, etc
∎ Strong understanding of key performance indicators (KPIs)
∎ Excellent communication and collaboration abilities for effective teamwork
∎ Ability to prioritize tasks and manage time efficiently in a fast-paced environment
∎ Strong attention to detail and commitment to delivering high-quality results
∎ Proven Experience in Digital Market Analytics
∎ Proficiency in data analysis tools (e.g., Google Analytics, Excel) with strong analytical skills
∎ Hands-on experience with different tactical approaches– demand gen, performance Max, TTCX, etc
∎ Strong understanding of key performance indicators (KPIs)
∎ Excellent communication and collaboration abilities for effective teamwork
∎ Ability to prioritize tasks and manage time efficiently in a fast-paced environment
∎ Strong attention to detail and commitment to delivering high-quality results
Responsibilities & Context:
∎ Setting up benchmark and success criteria for campaigns
∎ Ensure achievement of North Star metrics (MAU, Transaction, and Volume) by utilizing paid media platforms and in-app assets
∎ Implement content and influencer partnerships to relay relevant campaign communication
∎ Onboard agencies & partners (Ad Tech, Publishers) by collaborating with cross-functional teams i.e. supply chain, finance, legal
∎ Optimized allocation of yearly digital marketing budget and monthly provisioning
∎ Streamline the overall financial reporting process in the alignment of forecast and expenditure
∎ Ecosystem audit and development and work with cross-functional teams to ensure proper monitoring of digital
∎ Develop and maintain a digital marketing dashboard for members of the Marketing Leadership team
∎ Leading digital ecosystem learning for different stakeholders
∎ Setting up benchmark and success criteria for campaigns
∎ Ensure achievement of North Star metrics (MAU, Transaction, and Volume) by utilizing paid media platforms and in-app assets
∎ Implement content and influencer partnerships to relay relevant campaign communication
∎ Onboard agencies & partners (Ad Tech, Publishers) by collaborating with cross-functional teams i.e. supply chain, finance, legal
∎ Optimized allocation of yearly digital marketing budget and monthly provisioning
∎ Streamline the overall financial reporting process in the alignment of forecast and expenditure
∎ Ecosystem audit and development and work with cross-functional teams to ensure proper monitoring of digital
∎ Develop and maintain a digital marketing dashboard for members of the Marketing Leadership team
∎ Leading digital ecosystem learning for different stakeholders
Skills & Expertise:
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ bKash Ltd.
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service
Address::
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 7 Apr 2025
Category: Marketing/Sales
