Senior Officer / Assistant Manager, Brand Partner – Brand, Marketing

Job Description

Title: Senior Officer / Assistant Manager, Brand Partner – Brand, Marketing

Company Name: bKash Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-02-22

Application Deadline: 2026-03-03

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

• Analyze product positioning, uncover consumer insights, and deliver innovative marketing campaigns.

• Develop vertical-specific plans, performance specifications, and market strategies.

• Building and update consumer portraits contribute to category strategy and recommend pricing and promotional approaches.

• Collaborate with cross-functional teams to develop robust activity plans aligned with brand essence and growth objectives.

• Ensure consumer centricity, contribute to the innovation pipeline, and maintain brand vibrancy through relevant renovations.

• Identify market opportunities through trend analysis, consumer research, and competitor activity.

• Participate in and evaluate consumer marketing research, promotions, PR, media, and advertising initiatives.

• Align internal stakeholders around brand direction, strategic choices, and execution priorities.