Deputy Manager, Digital Marketing and Consumer Engagement (Aarong Dairy)

Job Description

Title: Deputy Manager, Digital Marketing and Consumer Engagement (Aarong Dairy)

Company Name: BRAC Enterprises

Vacancy: --

Age: 28 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Dairy

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Dairy

• Age 28 to 40 years

• Experience and Education will be relaxed for potential candidate

• Required knowledge: Digital marketing platforms (Google Ads, Facebook, Instagram, YouTube, TikTok, LinkedIn); Programmatic buying and media planning principles; Analytics tools (Google Analytics, Meta Business Suite, e‑commerce dashboards); Content strategy and calendar management; AI applications for design, targeting, and reporting

• Required skills: Campaign management and optimization across multiple platforms; Budget allocation and negotiation with agencies; Content scheduling and publication oversight; Customer engagement and complaint resolution via social media; Webpage content management and e‑commerce integration; Presentation skills and reporting to management; Collaboration with designers, brand managers, and external agencies; Problem solving in dynamic campaign environments; Ability to contribute effectively as part of a team, flexibility and multi-taskingRequired competencies: Analytical ability to interpret buying reports and campaign data; Strategic thinking for annual budget preparation and brand alignment; Decision making under tight deadlines and high‑pressure campaigns; Leadership in coordinating agencies and internal teams; Innovation through AI‑based tools and creative approaches; Ethics and integrity in customer engagement and brand communication; Financial accountability in media buying and budget utilization; Adaptability to evolving digital trends and platform; Dealing with complex environment ability to solve them; Proactive, highly motivated and able to use initiative to a significant degree

• Ability to work in a team and to develop networks and collaborations accordingly; Demonstrating/safeguarding ethics and integrity

• Ensure all digital and media activities, strategic execution, effective coordination, and clear accountability

• Develop, negotiate, and finalize monthly media buying plans to maximize budget efficiency and measurable campaign impact.

• Lead content planning and timely publishing across all digital platforms, ensuring consistency with brand objectives and communication strategies.

• Collaborate with Brand Managers on content creation, boosting strategies, and integrated campaign execution.

• Direct campaigns with external agencies and partners, ensuring alignment with brand goals, timelines, budgets, and expected outcomes.

• Develop and maintain comprehensive content calendars for digital campaigns and brand communications.

• Monitor and analyze monthly competitor activities, digital strategies, and market positioning to identify opportunities and strengthen brand competitiveness.

• Oversee customer complaints, comments, and queries received through social media, ensuring timely follow-up and resolution.

• Contribute to annual marketing budgets and forecasts through data-driven insights on digital and media investments.

• Analyze media buying and campaign performance reports to optimize monthly budget allocation and maximize campaign effectiveness.

• Manage press releases, printing requirements, and monthly magazine insertions to strengthen brand visibility and presence.

• Oversee website content and image updates, ensuring accuracy and consistency with brand guidelines.

• Coordinate with internal designers to develop magazine and press advertisements, engaging social media content, and dynamic digital posts.

• Leverage AI-powered tools for creative design, media planning, content ideation, audience targeting, competitor analysis, reporting, and campaign optimization.

• Prepare customized reports, presentations, and assignments as directed by the supervisor

• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment

• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action

• Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so

• Perform any other jobs as assigned by the management

Festival Bonus, Health and Life Insurance, Leave, Wellness Centre Facility, Day Care Facility, Contributory Provident Fund and Gratuity