Job Description
Title: Senior Marketing Executive (Strategic Planning & communication)
Company Name: Munshi HR Solutions Ltd.
Vacancy: 5
Age: at most 45 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ 4 to 8 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Advertising Agency, Multinational Companies, Cosmetics/Toiletries/Personal Care, Group of Companies, Healthcare/Lifestyle product
Published: 28 Jan 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing, Master of Business Administration (MBA) in Strategic Management, Master of Business Administration (MBA) in International Business
∎ BBA/MBA in Marketing from reputed university
Requirements:
Additional Requirements:
∎ Age at most 45 years
∎
Responsibilities & Context:
∎ Understand and develop strategies for individual brand as per the brand’s vision.
∎ Develop plans to materialize strategy and analyze campaign proposals.
∎ Research competition to identify threats and opportunities.
∎ Assess the campaign's creative and strategic performance.
∎ Align processes, resources-planning, and campaign goals with overall strategy.
∎ Identifying areas where transformation is needed to sail in the competitive market.
∎ Implement ATL & BTL activities such as promotional activities, print advertisements, events, point-
∎ of-sales marketing etc. based on the yearly marketing plan for brands.
∎ Co-work with respective trade channels for promotional mechanism, special offers, instore display
∎ and POS materials.
∎ Find new branding opportunities in existing and new marketplaces
∎ Monitor competitor's activities/marketing efforts through print, TVC advertisements and data
∎ analysis, as well as current market performance and trends.
∎ Develop appropriate marketing campaigns for different channels to promote the products.
∎ Work closely with the designers to develop communication materials for store and online for the
∎ promotion.
∎ Regularly visit market to analyze the competitor’s offers and branding
∎ Conducting market research on new/existing products to better understand the target customers
∎ and their requirements.
∎ Prepare monthly and quarterly plan for social media and other digital platforms.
∎ Implement digital marketing activities across a broad range of digital marketing channels (SEO,
∎ SEM, Social Media, Email, Mobile, Display).
∎ Manage the creation of relevant and engaging digital content for publishing onto various digital
∎ platforms.
∎ Work closely with E-Commerce team to develop content for different e-commerce platforms.
∎ Manage social media marketing campaigns.
∎ Prepare brand activation plan and maintain a calendar of brand activation events for the year.
∎ Make analysis/presentation on the performance of the activations.
∎ Regularly follow up on any issues (branding/furniture/lighting/placement) in the MT and GT outlets and work with the activation team to fix such issues immediately.
∎ Strategic planning:
∎ Promotional Campaign:
∎ Research:
∎ Digital:
∎ Additional:
Skills & Expertise:
Compensation & Other Benefits:
∎ T/A, Mobile bill, Provident fund, Gratuity, Insurance, Performance bonus, Medical allowance, Weekly 2 holidays
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Salary: Negotiable
∎ 2 festival bonus
∎ Performance bonus
∎ Leave encashment
∎ Yearly increment
∎ Gratuity
∎ Medical Insurance
∎ Phone bill & TA and other benefits as per company policy.
∎ Salary: Negotiable
∎ 2 festival bonus
∎ Performance bonus
∎ Leave encashment
∎ Yearly increment
∎ Gratuity
∎ Medical Insurance
∎ Phone bill & TA and other benefits as per company policy.
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Munshi HR Solutions Ltd.
∎ 413, Nayanagar, Dhali Bari Kacha Bazar, Coca Cola Road, Vatara, Gulshan -2, Dhaka -1212
∎ 413 Nayanagar, Dhali Bari Kacha Bazar,
Coca Cola Road, Vatara, Gulshan, Dhaka-1212.
Address::
∎ 413, Nayanagar, Dhali Bari Kacha Bazar, Coca Cola Road, Vatara, Gulshan -2, Dhaka -1212
∎ 413 Nayanagar, Dhali Bari Kacha Bazar, Coca Cola Road, Vatara, Gulshan, Dhaka-1212.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 27 Feb 2025
Category: Marketing/Sales
