Software Product Marketing Manager
Job Description
Title: Software Product Marketing Manager
Company Name: JBRSOFT
Vacancy: 1
Age: 28 to 40 years
Job Location: Dhaka (Nikunja)
Salary: Tk. 45000 - 55000 (Monthly)
Experience:
- 4 to 6 years
- The applicants should have experience in the following business area(s): Software Company
Published: 2026-06-26
Application Deadline: 2026-07-26
Education:
- Bachelor of Business Administration (BBA)
- Master of Business Administration (MBA)
Requirements:
- 4 to 6 years
- The applicants should have experience in the following business area(s): Software Company
Skills Required: Business Development,Client Relationship,Digital Marketing (Social Media Marketing),Presentation skill,Project Management,Project proposal writing,Saas Marketing,Software products and services,Software Sales,Software Supports
Additional Requirements:
- Age 28 to 40 years
Responsibilities & Context:
Product Marketing & Strategy
Develop and execute end-to-end marketing strategies for software and SaaS products
Define clear product positioning, messaging, and differentiation in competitive markets
Conduct market research, competitor benchmarking, and customer segmentation
Digital Marketing & Growth
Lead multi-channel digital marketing campaigns (SEO, SEM, paid ads, social media, email)
Optimize user acquisition funnels and conversion strategies
Track and improve KPIs such as CAC, engagement, and ROI
Content & Branding
Oversee creation of website content, case studies, brochures, and product documentation
Ensure consistent brand positioning across all platforms
Plan and execute product launches and feature promotions
Sales Enablement & Customer Engagement
Support sales with pitch decks, demos, and marketing collateral
Develop go-to-market (GTM) strategies for new and existing products
Gather customer feedback to improve product-market fit
Analytics & Reporting
Monitor campaign performance and generate actionable insights
Use analytics and marketing tools to continuously optimize strategies
Report progress and performance to management
Business Development & Proposal Support
Support the Business Development team in preparing technical and commercial proposals for government, donor-funded, and international projects.
Assist in developing concept notes, grant applications, technical documentation, company profiles, and proposal submissions.
Monitor tender and funding opportunities, support bid preparation, and contribute to proposal development.
Participate in pre-bid meetings, stakeholder discussions, and coordinate proposal activities to ensure timely, high-quality submissions.
Job Other Benifits:
- T/A,Tour allowance,Medical allowance,Mobile bill,Weekly 2 holidays,Performance bonus
- Salary Review: Yearly
- Festival Bonus: 2
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
