Senior Manager/Manager, Branding & Marketing
Job Description
Title: Senior Manager/Manager, Branding & Marketing
Company Name: Alesha Group
Vacancy: Not specific
Job Location: Dhaka (Banani)
Employment Status: Full-time
Educational Requirements:
∎ Degree in marketing or a related field.
Experience Requirements:
∎ 6 to 8 year(s)
Job Context:
∎ Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.
∎ Workplace: Work at Head Office (Banani).
Job Responsibilities:
∎ Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
∎ Planning and execution of all communications and media actions on all channels, including online and social media.
∎ Assisting with product development, pricing and new product launches as well as developing new business opportunities.
∎ Creating and managing promotional materials/items to establish and maintain product branding
∎ Managing the budget for advertising and promotional items.
∎ Competitor and customer insights analysis.
∎ Analyze brand positioning and consumer insights.
∎ Shape and communicate our vision and mission.
∎ Translate brand elements into plans and go-to-market strategies.
∎ Manage a team of marketing people working on brand initiatives.
∎ Lead creative development to motivate the target audience to "take action".
∎ Monitor market trends, research consumer markets and competitors' activities.
Additional Requirements:
∎ Age at most 45 years
∎ Working experience as Brand Manager or Associate Brand Manager in any Multi-National Company.
∎ Ability to develop brand and marketing strategies.
∎ Experience in identifying target audiences and devising effective campaigns.
∎ Excellent understanding of the full marketing mix.
∎ Strong analytical skills partnered with a creative mind.
∎ Data-driven thinking and an affinity for numbers
∎ Outstanding communication skills.
∎ Up-to-date with latest trends and marketing best practices.
∎ Min 6-8 years' experience in Brand Management with reputed ad agency or companies (e-commerce industry will get preference)
∎ Be fluent in English
∎ Strong communication skills and need to maintain good relationships with colleagues and external contacts.
∎ Hands-on attitude, analytical and ambitious.
Salary: Negotiable
Compensation & Other Benefits:
∎ Attractive salary & benefits as per company policy
Application Deadline: 23 Dec 2020
Company Information:
∎ 23 Nov 2020
∎ Alesha Group
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 23rd Dec 2020
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