Job Description
Title: Senior Executive/Asst. Manager - Partnership & Campaign
Company Name: US-Bangla Airlines OTA
Vacancy: --
Age: 25 to 40 years
Location: Dhaka (Banani)
Minimum Salary: Negotiable
Experience:
∎ 3 to 5 years
Published: 27 Jan 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 25 to 40 years
∎ Minimum 3–5 years of experience in campaign management, with at least 2 years of experience in eCommerce.
∎ Proven track record of managing successful campaigns, particularly bank and partnership initiatives.
∎ A strong understanding of eCommerce marketing strategies, including customer acquisition, retention, and conversion optimization.
∎ Familiarity with banking products and services is a significant advantage.
Responsibilities & Context:
∎ Develop and implement strategic campaigns in collaboration with banking partners, including co-branded promotions, reward programs, and special offers.
∎ Ensure all campaign activities comply with banking regulations and maintain consistent branding.
∎ Analyze banking partner data using Excel/CSV files to identify campaign opportunities and measure success.
∎ Identify and establish partnerships with organizations that align with the company’s eCommerce objectives.
∎ Collaborate with partners to create joint marketing initiatives such as
∎ cross-promotions, events, and co-branded content.
∎ Manage data-sharing agreements, ensuring proper handling of partner data via Excel/CSV.
∎ Leverage eCommerce insights to design campaigns that resonate with travel and boost conversions.
∎ Coordinate with eCommerce teams to integrate promotional campaigns into digital platforms and marketplaces.
∎ Monitor campaign performance using data-driven approaches and provide actionable insights for optimization.
∎ Plan, execute, and monitor multi-channel campaigns, ensuring timely delivery and alignment with business goals.
∎ Manage campaign budgets, ensuring cost efficiency and maximizing ROI.
∎ Conduct post-campaign analyses to evaluate performance and implement learnings in future initiatives.
∎ Conduct market research to identify emerging trends, audience behaviors, and competitive strategies.
∎ Use Excel/CSV tools for data analysis, audience segmentation, and performance reporting.
∎ Firsttrip Limited, a sister concern of US-Bangla Airlines is looking for potential candidates to submit applications for the Senior Executive/Asst. Manager, Partnership & Campaign position.
∎
∎ We are seeking an experienced and detail-oriented Senior Executive/Asst. Manager, Partnership & Campaign with a strong background in eCommerce, proficiency in Excel/CSV file management, and a proven track record in managing successful marketing campaigns. This role will focus on developing and executing strategic campaigns in collaboration with banking institutions and key partners to drive customer engagement, increase sales, and elevate brand visibility.
∎
∎ Key Responsibilities:
∎ Bank Campaign Management:
∎ Partnership Campaign Management:
∎ E-Commerce Campaigns:
∎ General Campaign Management:
∎ Market Research and Insights:
Skills & Expertise:
Compensation & Other Benefits:
∎ Mobile bill, Weekly 2 holidays, Insurance
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Banani)
Company Information:
∎ US-Bangla Airlines OTA
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 15 Feb 2025
Category: Hospitality/ Travel/ Tourism
