Senior Executive, Digital Marketing
Job Description
Title: Senior Executive, Digital Marketing
Company Name: Giant Group
Vacancy: Not specific
Job Location: Dhaka (Uttara)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor / Master’s degree in marketing or a related field
Experience Requirements:
∎ 3 to 5 year(s)
∎ The applicants should have experience in the following area(s):
Content writing, Digital Marketing
∎ The applicants should have experience in the following business area(s):
Agro based firms (incl. Agro Processing/Seed/GM), Manufacturing (FMCG)
Job Responsibilities:
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
∎ Design, build and maintain our social media presence.
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
∎ Identify trends and insights, and optimize spend and performance based on the insights.
∎ Brainstorm new and creative growth strategies.
∎ Plan, execute, and measure experiments and conversion tests.
∎ Collaborate with internal teams to create landing pages and optimize user experience.
∎ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∎ Instrument conversion points and optimize user funnels.
∎ Collaborate with agencies and other vendor partners.
∎ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
∎ Analyze new digital and social media trends to monitor the online competitive landscape.
Additional Requirements:
∎ Age 22 to 30 years
∎ Both males and females are allowed to apply
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
∎ Experience in optimizing landing pages and user funnels.
∎ Experience with A/B and multivariate experiments.
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends).
∎ Working knowledge of ad serving tools (e.g., DART, Atlas).
∎ Experience in setting up and optimizing Google Adwords campaigns.
∎ Strong analytical skills and data-driven thinking.
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints.
∎ Up-to-date with the latest trends and best practices in online marketing and measurement.
Salary: Negotiable
Compensation & Other Benefits:
∎ Festival Bonus: 2
∎ We offer excellent work environment, attractive compensation package and performance-based career progression as per company policy.
Application Deadline: May 31, 2020
Company Information:
∎ Giant Group
∎ Address : Giant Business Tower (GBT), Level-13, Plot # 3, Sector # 3, Dhaka Mymensingh Road, Uttara C/A, Dhaka-1230 Tel no: +88 02 7913980-81
∎ Web : www.giantbd.com
∎ Business : A leading Group of Companies consisted of 14 sister concerns.
Category: Marketing/Sales
Read Before Apply: Applicants who meet the required criteria for the above positions are requested to apply online with a recent passport size photographs.
Source: bdjobs.com
Deadline Expired on 31st May 2020
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