Senior Executive, Brand & Communication

Job Description

Title: Senior Executive, Brand & Communication

Company Name: Meena Sweets and Confectioneries Limited

Vacancy: 02

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ Bachelor's degree in marketing or related field, MBA Preferred

Experience Requirements:
∎ 3 to 4 year(s)

Job Responsibilities:
∎ Present marketing and branding ideas to the management team
∎ Present and execute creative ideas for marketing activities
∎ Assist to construct brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
∎ Prepare design for outlet, packaging, brochure and Facebook posts.
∎ Creating and managing promotional collateral to establish and maintain product branding
∎ Produce advertisements, promotional materials and mail campaigns.
∎ Planning and execution of all communications and media actions on all channels, including online and social media
∎ Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
∎ Analyze competitor performance and market trends to provide recommendations for brand development.
∎ Assist with product development, pricing and new product launches as well as developing new business opportunities
∎ Assist in measuring and reporting on campaign performance and assessing KPIs and ROI.
∎ Coordinate sales, product development and other teams
∎ Manage cross-functional teams to execute projects within assigned timelines and budgets.
∎ Assist in allocating resources and work with others to ensure specified budgets are observed
∎ Monitor and control expenses within allotted budget.

Additional Requirements:
∎ 3 to 4 years of proven experience in brand management, brand marketing, or marketing management
∎ General brand management experience across multiple markets.
∎ Project management experience, with a solid understanding of project management principles and techniques
∎ Strong proficiency in Adobe Photoshop, Adobe Illustrator, Microsoft Office (PowerPoint, Excel, Word)
∎ Proven ability to work cross-functionally.
∎ Skills/Expertise:
∎ Brand awareness - a clear understanding of brands and the marketing mix
∎ Determination and perseverance
∎ Relationship management skills
∎ Key initiative planning and execution
∎ Consumer communication strategy, planning and execution
∎ Strategic thinker able to identify long-term opportunities and trends
∎ Written and Oral Presentations Skills
∎ Cross-functional project leadership
∎ Creative development
∎ Tech Savvy

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 11 May 2021

Company Information:
∎ 11 Apr 2021
∎ Meena Sweets and Confectioneries Limited

Category: Marketing/Sales

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