Senior Executive / Assistant Manager - Digital Marketing & Brand

Job Description

Title: Senior Executive / Assistant Manager - Digital Marketing & Brand

Company Name: Golden Harvest Group

Vacancy: 02

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Ice Cream

Published: 2025-11-10

Application Deadline: 2025-12-10

Education:

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communication, or a relevant field from a reputed university.

• MBA in Marketing or Digital Marketing is an added advantage.

• Professional certifications in Google Ads, Meta Blueprint, SEO/SEM, Content Marketing, etc., will be preferred.

Requirements:

• At least 3 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Ice Cream

Skills Required: Brand Planning/ Development,Digital Content Development,Digital Media,E commerce,Graphic Design and Digital Content Creation,Offline and Online Branding,Promotion and Branding,SEO and Digital Marketing

Additional Requirements:

• Strong expertise in Meta Ads Manager and Google Ads.

• Deep understanding of digital platforms, tools, and performance metrics.

• Excellent writing, communication, and presentation skills.

• Ability to interpret data, optimize campaigns, and drive results.

• Strong project management skills with attention to detail.

• Creative mindset with the ability to manage multiple priorities.

• At least 3 years of experience in Digital Marketing or relevant roles.

• Experience in FMCG, food business, or e-commerce will be considered a strong advantage.

• Proven ability in running paid media campaigns and managing digital content.

Responsibilities & Context:

The Senior Executive/Assistant Manager – Digital Marketing & Brand will primarily focus on strengthening the company’s digital presence and driving performance-driven digital initiatives. This role will lead digital campaigns, manage content, analyze performance data, and support overall marketing objectives with limited but essential involvement in brand coordination.

 

Key Responsibilities

Digital Marketing & Campaign Management (Primary Focus)

• Plan, develop, and execute 360° digital marketing campaigns across Facebook, Instagram, YouTube, Google, TikTok, and other digital platforms.

• Manage paid media campaigns (Facebook Ads, Google Ads, Display, Video, Remarketing) to achieve engagement, lead generation, and conversion targets.

• Track and optimize daily campaign performance to ensure maximum ROI and achievement of KPIs.

Content Creation & Digital Asset Management

• Develop and manage content for social media, website, and e-commerce platforms.

• Coordinate with graphic designers, content creators, photographers, and agencies to ensure timely and high-quality outputs.

• Write compelling digital copies for posts, ads, and promotional materials.

Digital Analytics & Reporting

• Monitor performance through Google Analytics, Meta Business Suite, YouTube Studio, and other analytics tools.

• Prepare weekly/monthly performance dashboards with actionable insights and recommendations.

E-Commerce & Online Visibility

• Collaborate with the e-commerce team to enhance product visibility across marketplaces (Daraz, Chaldal, Shwapno, etc.).

• Improve SEO, product listing quality, banners, and promotional activities.

Cross-Functional & Vendor Coordination

• Align digital campaigns with sales, trade marketing, and product teams.

• Manage relationships with digital agencies and external partners for smooth execution.

Limited Brand Management Responsibilities (Minimized Emphasis)

• Support brand communication in digital channels where required.

• Assist in promotional campaigns, key visuals, and digital integration during product launches.

• Any other task assigned by the Supervisor.

Job Other Benifits:

• Mobile bill
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Other Benefits : As per company policy

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Marketing/Sales