Sales Manager / National Sales Manager- Distribution Sales

Job Description

Title: Sales Manager / National Sales Manager- Distribution Sales

Company Name: Bata Shoe Co. (Bangladesh) Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka (GULSHAN 2)

Salary: --

Experience: --

Published: 2026-08-03

Application Deadline: 2026-08-23

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

The Sales Manager/ National Sales Manager will lead Bata Bangladesh's Distribution Sales business, driving sustainable revenue growth, market expansion, and profitability across both channels. The role is responsible for developing and executing the national sales strategy, strengthening distributor, expanding market reach, and ensuring commercial excellence across the country.

Working closely with Distributors, Marketing, Supply Chain, Finance, Customer Service, and other cross-functional teams, the incumbent will drive sales performance, identify new business opportunities, optimize channel productivity, and ensure exceptional execution of Bata's commercial strategy. The role requires strong leadership, commercial acumen, and the ability to build long-term relationships with business partners while maintaining high standards of governance and operational excellence.

• Develop and implement the national sales strategy for the Distribution business in alignment with the company's commercial objectives.

• Drive achievement of sales, revenue, profitability, and market share targets across both business channels.

• Lead, coach, and develop the Distribution Sales teams to deliver high performance and business growth.

• Develop and strengthen Bata's nationwide distribution network by identifying, appointing, and managing high-performing distributors.

• Build and maintain strong, long-term relationships with distributors, dealer, and other key business partners to drive mutual growth and operational excellence.

• Monitor distributor performance through regular business reviews and implement improvement initiatives to maximize sales productivity and profitability.

• Work closely with Marketing to plan and execute trade promotions, channel activation programmes, and local marketing initiatives.

• Coordinate with Supply Chain and Operations to ensure product availability, efficient inventory management, and timely order fulfilment across all channels.

• Monitor channel inventory, sales trends, and market performance to optimize product availability and improve business efficiency.

• Analyze sales performance, customer insights, market trends, and competitor activities to identify growth opportunities and develop strategic action plans.

• Monitor commercial compliance, receivables, pricing, and channel profitability while ensuring adherence to company policies and governance standards.

• Prepare annual sales plans, budgets, forecasts, business reviews, and management reports.

• Foster a culture of customer focus, collaboration, accountability, and continuous improvement across the sales organization.

• Represent the company in strategic discussions with key distributors, franchise partners, and external stakeholders.

• Perform any other responsibilities assigned by the HOD.

• Provident fund,Pension policy,Gratuity,Profit share,Insurance,Performance bonus,Mobile bill,Medical allowance
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2