Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: Advanced Chemical Industries PLC (ACI)

Vacancy: 01

Age: 28 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Group of Companies, E-commerce, Mobile Industry

• Bachelor of Business Administration (BBA)
• Master of Business Administration (MBA)

• At least 5 years
• The applicants should have experience in the following business area(s): Group of Companies, E-commerce, Mobile Industry

• Age 28 to 40 years

• 5+ years of experience in digital marketing, brand marketing or consumer marketing.

• Experience in lifestyle, consumer electronics, smartphones, gadgets, personal care devices or related consumer brands will be preferred.

• E-commerce marketing experience will be an added advantage.

• Strong understanding of Meta/Facebook, Instagram, Google and other digital advertising platforms.

• Good knowledge of performance marketing, digital analytics, audience targeting and campaign optimization.

• Develop and execute digital marketing and brand campaigns across social media, Google, Meta, local digital platforms and other relevant channels.

• Develop targeted communication for different consumer segments based on customer insights and behavior.

• Work closely with the Creative Designer to develop engaging social media, digital, e-commerce and campaign content while ensuring adherence to brand guidelines.

• Plan and manage performance marketing campaigns, including media planning, targeting, optimization and ROI management.

• Manage external creative, media-buying and digital agencies and ensure effective execution.

• Manage and update website and digital commerce content, including product information, campaigns, landing pages and promotional content.

• Develop social media plans, content calendars and campaign calendars across relevant platforms.

• Track and analyze digital KPIs, campaign performance, traffic, engagement, conversion and ROI, translating data into actionable recommendations.

• Support product launches, promotional campaigns and integrated marketing initiatives across online and offline touchpoints

• T/A,Provident fund,Medical allowance,Mobile bill,Weekly 2 holidays,Insurance,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2