Market Research Specialist

Job Description

Title: Market Research Specialist

Company Name: Organicworld Food & Beverage Ltd.

Vacancy: --

Age: 25 to 35 years

Job Location: Dhaka

Salary: Tk. 25000 - 50000 (Monthly)

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Electronic Equipment/Home Appliances

• Bachelor/Honors

• At least 5 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Electronic Equipment/Home Appliances

• Age 25 to 35 years
• Only Male

• Previous experience with retail audit projects at market research firms (Nielsen, Kantar, or local research companies).

• Comfortable using Excel or Google Sheets to organize data and turn visit notes into clear tables.

• Familiar with Dhaka's small home appliance wholesale markets (Nawabpur, around New Market, etc.).

• Willing to be on the road daily; able to travel frequently within Dhaka and occasionally to other regions.

• Skilled at chatting with shop owners and running consumer surveys—not just someone who searches for information online.

1. Retail Store Coverage Density (Top Priority)

• Visit major small home appliance sales areas in Dhaka (Nawabpur, Mirpur, Uttara, etc.), plus at least two other major cities (Chattogram, Khulna, or Sylhet).

• In each target area, count: how many stores sell small home appliances, what categories they carry, and whether they stock Chinese-imported products.

• Figure out whether the market is "too few stores, not enough coverage" or "lots of stores, but mostly small shops, and competition is already fierce."

• Build a simple store density table: by area, show roughly how many stores are in each residential area/market and roughly how many product categories each store stocks.

2. Online Shopping Penetration & Delivery Speed

• Talk directly to ordinary consumers (not just young people or techies) about their real experience buying small home appliances online.

• Nail down these numbers: How many have actually bought small home appliances online? On which platforms? How many days did delivery actually take? (Important: ask about actual delivery time, not the platform's promised time.)

• Cross-check existing data to verify whether the online purchase ratio holds true in your research areas.

• Record the problems consumers run into: slow delivery, wrong items, inconvenient cash on delivery, etc.

3. Distributor Hierarchy (Secondary Task)

• Find 15–20 retail stores and ask where they source their goods: directly from importers? Regional wholesalers? Or do they buy on the spot from wholesale markets?

• Estimate how many layers exist from port to consumer and roughly how much markup each layer adds.

• Compare: Is the distribution chain for locally assembled brands (like Walton and Vision) shorter than for purely imported products?