Social Media Manager

Job Description

Title: Social Media Manager

Company Name: Avante Aesthetics, Wellness & Hair Transplant

Vacancy: 01

Age: 22 to 35 years

Job Location: Dhaka (GULSHAN 1)

Salary: Tk. 18000 - 22000 (Monthly)

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, Clinic

• Higher Secondary
• Bachelor/Honors

• 2 to 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, Clinic

• Age 22 to 35 years

• Maintain confidentiality of organizational, patient/customer, and marketing-related information.

• Ensure that all published content follows organizational policies and brand guidelines.

• Coordinate with relevant departments to collect accurate information before publishing service- or patient-related content.

• Perform other social media and digital marketing-related duties assigned by Management.

1. Social Media Management:

Manage and maintain the organization’s social media platforms, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant online platforms.

2. Content Planning:

Prepare and maintain weekly and monthly social media content calendars aligned with organizational goals, campaigns, services, and promotional activities.

3. Content Creation & Coordination:

Plan and coordinate the creation of posts, Reels, Stories, videos, promotional materials, educational content, and other digital content with the production team.

4. Posting & Scheduling:

Ensure regular and timely publication of approved content across relevant social media platforms according to the content calendar.

5. Page Growth:

Develop and implement strategies to increase followers, reach, engagement, visibility, and overall social media growth.

6. Campaign Management:

Plan, coordinate, and manage promotional campaigns, special offers, seasonal campaigns, awareness campaigns, and other social media initiatives.

7. Paid Ads Coordination:

Coordinate the planning, monitoring, optimization, and performance analysis of Facebook, Instagram, and other paid advertising campaigns.

8. Community Management:

Monitor and ensure timely and professional responses to comments, inbox messages, reviews, customer/patient queries, and other audience interactions.

9. Brand Management:

Maintain the organization’s brand image, communication tone, visual identity, and overall brand consistency across all social media platforms.

10. Competitor Analysis:

Monitor competitors’ social media activities, promotional offers, content strategies, campaigns, and audience engagement to identify relevant market trends and opportunities.

11. Performance Reporting:

Prepare and submit weekly and monthly social media performance reports covering reach, engagement, followers, content performance, leads, campaign results, and other relevant KPIs.

12. Lead Generation:

Develop and implement social media activities and campaigns to generate potential patient/customer leads and coordinate with the relevant team for proper lead follow-up.

13. Team Coordination:

Coordinate with Graphic Designers, Videographers, Content Writers, Marketing Executives, and other relevant team members to ensure timely delivery of required content and campaigns.

14. Trend Monitoring:

Monitor emerging social media trends, Reels formats, hashtags, viral content, platform updates, and creative content ideas and apply relevant trends to the organization’s social media strategy.

15. Crisis & Reputation Management:

Professionally monitor and handle negative comments, complaints, reviews, misinformation, and other online reputation issues in coordination with the appropriate management or department.

• Salary Review: Yearly
• Festival Bonus: 2

Standard corporate working environment.