Officer/Senior Officer, Digital Assets & Communications

Job Description

Title: Officer/Senior Officer, Digital Assets & Communications

Company Name: bKash Ltd.

Vacancy: 1

Location: Dhaka

Salary: Negotiable

Experience:
∎ 1 to 3 years
∎ The applicants should have experience in the following business area(s):Banks, Telecommunication, Manufacturing (FMCG), Advertising Agency, IT Enabled Service, Financial Technology (Fintech) Startup
∎ Freshers are also encouraged to apply.

Published: 23 Jun 2025

Education:
∎ Bachelor of Business Administration (BBA) in Marketing

Requirements:

Additional Requirements:
∎ Excellent presentation skills and ability to translate analytics into visual Formats (e.g., PowerPoint, Canva).
∎ Excellent communication and collaboration abilities for effective teamwork.
∎ Ability to prioritize tasks and manage time efficiently in a fast-paced environment.
∎ Strong attention to detail and commitment to delivering high-quality results.
∎ Excellent presentation skills and ability to translate analytics into visual Formats (e.g., PowerPoint, Canva).
∎ Excellent communication and collaboration abilities for effective teamwork.
∎ Ability to prioritize tasks and manage time efficiently in a fast-paced environment.
∎ Strong attention to detail and commitment to delivering high-quality results.

Responsibilities & Context:
∎ Analyze user insights and bKash offerings to design long-term communication strategies promoting a cashless lifestyle.
∎ Build in-depth knowledge of bKash’s role in advancing a digital-first society and influencing digital behavior from a communications perspective.
∎ Assist in developing and managing project roadmaps with actionable steps to achieve campaign outcomes.
∎ Identify and evaluate communication opportunities that enhance brand perception and create business value.
∎ Collaborate with cross-functional teams to design high-impact campaigns utilizing bKash’s digital assets.
∎ Contribute to digital corporate communications, including managing online presence and award submissions.
∎ Support the development of strategic partnerships aligned with communication objectives and KPIs.
∎ Plan and execute multi-platform communication and partnership strategies aligned with brand goals.
∎ Coordinate with external agencies for creative development and partner engagement.
∎ Implement community-focused initiatives that support digital engagement and brand affinity.
∎ Use digital analytics tools to track campaign performance, monitor industry trends, and support data-driven decisions.
∎ Analyze user insights and bKash offerings to design long-term communication strategies promoting a cashless lifestyle.
∎ Build in-depth knowledge of bKash’s role in advancing a digital-first society and influencing digital behavior from a communications perspective.
∎ Assist in developing and managing project roadmaps with actionable steps to achieve campaign outcomes.
∎ Identify and evaluate communication opportunities that enhance brand perception and create business value.
∎ Collaborate with cross-functional teams to design high-impact campaigns utilizing bKash’s digital assets.
∎ Contribute to digital corporate communications, including managing online presence and award submissions.
∎ Support the development of strategic partnerships aligned with communication objectives and KPIs.
∎ Plan and execute multi-platform communication and partnership strategies aligned with brand goals.
∎ Coordinate with external agencies for creative development and partner engagement.
∎ Implement community-focused initiatives that support digital engagement and brand affinity.
∎ Use digital analytics tools to track campaign performance, monitor industry trends, and support data-driven decisions.

Skills & Expertise:

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ bKash Ltd.
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service

Address::
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 6 Jul 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 8.59%
North South University 5.93%
University of Dhaka 5.91%
East West University 3.08%
Bangladesh University of Professionals 2.96%
Jagannath University 2.53%
BRAC University 2.44%
Jahangirnagar University 2.39%
Independent University, Bangladesh 2.38%
University of Chittagong 1.99%

Interested By Age Range

Age Range Percentage (%)
20-30 79.75%
31-35 15.44%
36-40 3.13%
40+ 1.03%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 10.27%
20K-30K 39.03%
30K-40K 24.82%
40K-50K 13.42%
50K+ 12.46%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 30.01%
0.1 - 1 years 13.90%
1.1 - 3 years 24.75%
3.1 - 5 years 14.50%
5+ years 16.83%

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