Marketing Officer (Digital & Offline)

Job Description

Title: Marketing Officer (Digital & Offline)

Company Name: Al- Rowson Air International.

Vacancy: --

Age: At least 29 years

Job Location: Dhaka (Purana Paltan)

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Airline, Manpower Recruitment

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor’s degree in Marketing, Business Administration, Management, or a related field.

• Professional courses/certifications in Digital Marketing will be an advantage.

• At least 2 years
• The applicants should have experience in the following business area(s): Airline, Manpower Recruitment

• Age At least 29 years

• Minimum 2 years of practical experience in Digital Marketing.

• Strong understanding of social media marketing and online campaign management.

• Basic knowledge of Meta Ads, Google Ads, SEO, content marketing, and lead generation.

• Good communication, presentation, and negotiation skills.

• Strong MS Office/Google Workspace skills.

• Ability to analyze marketing performance and prepare reports.

• Strong customer relationship and networking skills.

• Must be willing and mentally prepared to perform regular field marketing activities.

• Must be energetic, proactive, target-oriented, and comfortable meeting customers outside the office.

• Ability to work independently as well as with a team.

• Key Competencies

• Digital Marketing | Field Marketing | Lead Generation | Social Media Marketing | Customer Acquisition | Market Research | Campaign Management | Communication | Networking | Target Achievement.

• Candidate Profile

• The ideal candidate will be someone who is not limited to desk-based digital marketing. We are looking for a professional who can effectively combine digital promotion with practical field marketing, understand customer needs, identify market opportunities, and contribute directly to business growth.

Job Overview

We are looking for a dynamic, energetic, and result-oriented Marketing Officer (Digital & Offline) who has practical experience in digital marketing and is willing to actively participate in field marketing and offline promotional activities.

The ideal candidate should be comfortable working both online and on the ground, with the ability to develop marketing campaigns, generate leads, build customer relationships, and support business growth.

Key Responsibilities

• Digital Marketing

• ● Plan and execute digital marketing campaigns across relevant online platforms.

• ● Manage and develop social media content, promotions, and engagement activities.

• ● Assist in Facebook/Instagram/Google and other digital advertising campaigns.

• ● Monitor campaign performance, leads, reach, engagement, and conversion.

• ● Conduct basic market and competitor research.

• ● Generate and follow up on leads through digital channels.

• ● Coordinate with creative/content teams for promotional materials.

• ● Prepare regular digital marketing performance reports.

• Offline & Field Marketing

• ● Conduct regular field visits for customer acquisition and business promotion.

• ● Develop relationships with potential customers, dealers, business partners, and other stakeholders.

• ● Participate in promotional events, exhibitions, campaigns, roadshows, and corporate activities.

• ● Visit target markets and identify new business opportunities.

• ● Distribute promotional materials and implement offline marketing campaigns.

• ● Collect market feedback and provide actionable information to the management.

• ● Achieve assigned field marketing, lead-generation, and sales-support targets.

• Salary: Negotiable, based on experience and capability

• Competitive salary and performance-based incentives.

• Career growth opportunities.

• Professional and supportive working environment.

• Opportunities to work on both digital and offline marketing campaigns.