Marketing Manager - FMCG & Dairy Products

Job Description

Title: Marketing Manager - FMCG & Dairy Products

Company Name: A K DAIRY

Vacancy: 2

Age: 30 to 45 years

Job Location: Chattogram

Salary: Tk. 40000 (Monthly)

Experience:

• At least 8 years

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing

• At least 8 years

• Age 30 to 45 years
• Only Male

• MS Word, Excel, Internet Browsing, Accounting Software Knowledge

Strategic Planning

• Develop and implement regional marketing strategies aligned with company goals.
• Analyse regional market trends, competitors, and customer behavior to identify growth opportunities.
• Set marketing objectives, budgets, and timelines for the region.

Brand Management

• Ensure consistent brand messaging and visual identity across all marketing activities in the region.
• Plan and execute brand awareness campaigns to increase market presence.

Campaign Management

• Design and execute marketing campaigns (digital, ATL, BTL) tailored to regional needs. Coordinate product launches, promotions, fairs, and events.
• Track campaign performance and optimize based on results.

Sales Support

• Work closely with the sales team to generate leads and improve conversion.
• Provide marketing materials, product knowledge, and promotional tools to sales representatives.
• Support distributors and retailers with localized marketing initiatives.

Market Research

• Conduct surveys, field visits, and competitor analysis. Provide insights on pricing, product demand, and customer preferences.

Team Leadership

• Manage and guide regional marketing executives or field promoters.
• Train the team on brand guidelines, product knowledge, and campaign execution.

Budget & Reporting

• Manage regional marketing budgets efficiently.
• Prepare monthly/quarterly reports on marketing activities, ROI, and performance metrics.

 Stakeholder Coordination

• Collaborate with head office marketing, sales, and production teams.
• Maintain strong relationships with agencies, vendors, event organizers, and media partners.

Digital & Social Media Support

• Oversee regional digital campaigns and social media activations.
• Coordinate content creation (photos, videos, posts) relevant to the region.

Compliance & Quality

• Ensure all marketing activities follow company policies, legal standards, and brand guidelines.