Marketing Executive/Sr. Executive

Job Description

Title: Marketing Executive/Sr. Executive

Company Name: A MNC Automotive Company

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 7 to 12 years
• The applicants should have experience in the following business area(s): Telecommunication, Advertising Agency, Trading or Export/Import, Automobile, Importer

• Bachelor of Business Administration (BBA) in Marketing

• 7 to 12 years
• The applicants should have experience in the following business area(s): Telecommunication, Advertising Agency, Trading or Export/Import, Automobile, Importer

Core Responsibilities

1. Develop Marketing Strategies
   • Plan and execute marketing campaigns to promote products and services across digital, print and outdoor media.
   • Identify target audiences and develop strategies to reach them effectively.
   • Align marketing activities with company goals and brand positioning.
2. Campaign Management
   • Manage online and offline marketing campaigns from conception to execution.
   • Monitor and analyze campaign performance metrics (ROI, conversion rates, engagement).
   • Ability to be creative and design for produce marketing materials.
3. Market Research & Analysis
   • Conduct market research to identify trends, customer needs, and competitive landscape.
   • Analyze data to inform marketing decisions and forecast future marketing trends.
   • Prepare reports and presentations for management based on insights.
4. Digital Marketing
   • Manage digital channels (social media, email marketing, website, SEO/SEM, paid ads).
   • Track analytics to measure digital campaign performance and adjust strategies.
   • Coordinate with external agencies or freelancers for specialized digital campaigns.
5. Brand Management
   • Maintain consistent brand messaging across all marketing channels.
   • Oversee content creation, promotional materials, and corporate communications.
   • Support product launches, PR initiatives, and brand events.
6. Event & Promotional Activities
   • Plan and organize events, trade shows, and promotional activities.
   • Collaborate with vendors, partners, and sponsors to maximize exposure.
   • Ensure timely delivery of marketing materials and logistics coordination.
7. Collaboration & Communication
   • Work closely with sales, product development, Supply Chain and customer service teams.
   • Liaise with external partners, media, and advertising agencies.
   • Provide regular updates and reports to senior management.
8. Budgeting & Reporting
   • Manage marketing budgets and ensure cost-effectiveness.
   • Track spend versus performance to optimize future marketing investments.
   • Prepare periodic marketing performance reports.

Optional (depending on company focus)

• Content Marketing: Oversee blog posts, video content, and newsletters.
• Public Relations: Manage press releases and media relations.
• CRM Management: Maintain customer databases and loyalty programs.
• Influencer & Affiliate Marketing: Collaborate with influencers and affiliates for promotions.

• Mobile bill,T/A,Weekly 2 holidays
• Festival Bonus: 2