Manager/Associate Manager, Digital Inclusive Business

Job Description

Title: Manager/Associate Manager, Digital Inclusive Business

Company Name: BRAC Bank PLC

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: --

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Banks

• Bachelor/Honors

Bachelor’s degree from a reputed university with satisfactory academic record.

• At least 3 years
• The applicants should have experience in the following business area(s): Banks

• Minimum three years of experience in the relevant field; experience in SME Banking is an added advantage.

• Ability to develop marketing programs in collaboration with sales.

• Strong skills in analyzing data from multiple viewpoints including market data, competitive offerings, and other information sources.

• Sound knowledge of SME products.

• Proficiency in Microsoft-Office.

• Excellent presentation skills.

BRAC Bank PLC is a full-service private commercial bank in Bangladesh, aiming to become the most trusted, innovative and inclusive bank, driven by purpose and powered by people. It plays a pivotal role in shaping the country`s financial future, with a clear focus on sustainability. With the highest market capitalization, the highest international shareholding and the country’s best credit rating, the bank leads the Bangladesh banking industry in key financial metrics. BRAC Bank is considered the standard bearer of good governance, ethics and values-based banking. BRAC Bank today serves as a trusted partner for individuals and businesses across every segment of the economy - Small and Medium Enterprises (SME), Corporate & Institutional and Retail Banking.

BRAC Bank seeks an ambitious, intelligent, purpose-driven, and enthusiastic individual for the following position in its SME Banking Division:

Employment Type: Full-time

Job Grade: SO-SPO

Key Responsibilities:

Drive sales strategies to promote digital lending solutions

• Develop and implement comprehensive sales strategies aligned with organizational goals.

• Identify target customer segments and tailor digital lending solutions to meet their needs.

• Ensure effective positioning of products in the market to maximize adoption and revenue growth.

Build strong partner networks to expand product reach

• Establish and nurture relationships with activation partners, dealers, and other stakeholders.

• Negotiate and manage partnership agreements to ensure mutual growth and sustainability.

• Leverage partner networks to penetrate new markets and enhance product visibility.

• Coordinate with internal teams and external partners to ensure smooth rollout of initiatives.

• Resolve operational challenges promptly to maintain program efficiency.

• Align partner activities with organizational objectives to deliver consistent customer experience.

Lead market activation campaigns for awareness and customer acquisition

• Design and execute marketing and activation campaigns to drive product awareness.

• Collaborate with marketing teams to create impactful promotional materials and outreach programs.

• Monitor campaign effectiveness and adjust strategies to optimize customer acquisition.

Support field teams and partners to ensure target achievement

• Provide performance oversight to field teams and sales partners.

• Set clear targets, track progress, and ensure accountability across all stakeholders.

• Conduct regular reviews and coaching sessions to maintain high performance standards.

Track performance, analyze data, and identify growth opportunities

• Collect and analyze sales and operational data from digital platforms.

• Generate insights to identify trends, gaps, and opportunities for improvement.

• Recommend actionable strategies to enhance efficiency and drive business growth.

Monitor market trends and competition to position products effectively

• Stay updated on industry developments, competitor activities, and customer preferences.

• Conduct market research to anticipate changes and adapt strategies accordingly.

• Ensure digital lending products remain competitive and relevant in the marketplace.