Manager- Marketing
Job Description
Title: Manager- Marketing
Company Name: Universal College Bangladesh
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Master's degree in marketing
Job Context:
∎ LEAD A WORLD TOP 100 UNIVERSITY MARKETING TEAM
∎ Universal College Bangladesh (UCB) is an STS Group venture. UCB is Bangladesh`s first and only Ministry of Education-approved international higher education provider. With a state-of-the-art campus in the heart of Dhaka city, UCB is the nation`s premier transnational in-country higher education provider delivering world leading university programs.
∎ With established market leadership, Universal College Bangladesh is now expanding its offerings to offer Bachelor`s and Master`s in-country degree programs with a world top 10 university. In this context, UCB is seeking a highly talented and internationally educated individual for the position of Manager-Marketing.
∎ The Manager- Marketing will lead the process of planning, conducting sales and promotional activities, building and establishing brands, and recruiting high performing students for programmes offered by UCB. At the forefront, Manager- Marketing represents our company and our partners to prospective students, parents and stakeholders.
Job Responsibilities:
∎ Be accountable for the strategic and operational leadership of marketing activities by introducing a marketing led ethos in the business
∎ Prepare and implement the Annual Marketing Plan
∎ Possess a strong understanding of the market, brand position and communicating that position to internal and external audiences
∎ Create strategic marketing plans to ensure brand building and enrolment success
∎ Manage the relationships with the partner institutes and agencies ensuring satisfaction to all parties involved
∎ Manage and conduct marketing, sales and promotional campaigns and outreach programmes targeting placement agents, schools, coachings and other locations patronized by our target markets
∎ Plan and manage web content for all enrolment related web spaces and coordinating with other content managers on the content in shared web spaces
∎ Manage enrolment related social media campaigns and strategies and implement advertising campaigns
∎ Assist in formulation of strategies, in cooperation with the COO/CEO/BoD and staff for acquiring new partnerships which meets the college's vision and mission
∎ Manage and assess the enrolment marketing budgets and planning to ensure that marketing tactics are cost effective, efficient, productive and result oriented
∎ Be highly adept at building networks within schools, student communities, school heads, senior school counsellors, coaching institutions, recruitment agencies and other prospects
∎ Any other task assigned by the senior management.
Additional Requirements:
∎ Having significant student enrollment experience is mandatory apart from sales and marketing experience in the education industry.
∎ Master's degree in marketing and 05-07 years of experience in the relevant field
∎ Professional qualification and experience in Digital Marketing is highly preferred.
∎ Excellent leadership, interpersonal, communication and negotiation skills
∎ Should possess good writing, reporting and analytical skills
∎ Exceptional PR skills and have an outgoing personality
∎ Business acumen with a results-based approach and a winning attitude.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 25 May 2023
Company Information:
∎ 2 May 2023
∎ Universal College Bangladesh
Category: Marketing/Sales
: Interested candidates should apply with an updated CV and photograph to [email protected] by 25 May 2023 with the subject line: "Manager- Marketing, Universal College Bangladesh"
