Manager, Marketing, Business Development & Customer Relation

Job Description

Title: Manager, Marketing, Business Development & Customer Relation

Company Name: Yamagata Hospital Dhaka

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre, Clinic, Healthcare Startup

• Master of Business Administration (MBA) in Marketing

• Master's degree in Marketing / MBA (major in Marketing) or related field from a recognized university.

• Professional certifications in Digital Marketing, Brand Management, or Customer Relationship Management (CRM) are highly preferred.

• At least 5 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre, Clinic, Healthcare Startup

• Experience in a hospital or healthcare organization is strongly preferred.

• Knowledge of healthcare marketing ethics and patient privacy laws is an advantage.

• Proficiency in graphic design tools (Canva, Photoshop) and video editing is a plus.

• Experience with CRM is highly desirable.

• Ability to work under pressure and meet campaign deadlines.

• Strong command over Bengali and English (written and verbal).

• Strong knowledge of branding, digital marketing, and patient engagement strategies.

• Expertise in market research, competitor analysis, and campaign management.

• Proficiency in social media marketing (Facebook, LinkedIn, YouTube), SEO, Google Ads, and email marketing.

• Sound understanding of CRM software and patient relationship management.

• Excellent communication, presentation, and negotiation skills.

• Creative mindset with the ability to develop innovative marketing campaigns.

• Strong analytical skills to measure ROI and campaign effectiveness.

• Leadership and team management abilities.

• Knowledge of healthcare regulations and ethical marketing practices.

• Minimum 5 years of experience in marketing and customer relations.

• Preferably in a healthcare service organization (hospital, diagnostic center, or clinic).

• At least 2 years in a managerial or supervisory role.

Yamagata Dhaka Friendship Hospital (YDFH) is dedicated to providing quality healthcare services with a focus on patient safety, operational excellence, and community well-being. To strengthen our brand presence, drive business growth, and enhance patient experience, we are inviting applications from proactive and dynamic professionals for the following position:

1. Marketing Strategy & Brand Management

• Develop and execute comprehensive marketing strategies to increase brand awareness and patient acquisition.

• Build and maintain a strong corporate brand identity for YDFH in alignment with hospital values.

• Plan and oversee above-the-line (ATL) and below-the-line (BTL) marketing campaigns (TV, radio, print, billboards, flyers, events).

• Manage hospital's brand positioning, messaging, and reputation across all channels.

2. Digital Marketing & Online Presence

• Lead digital marketing initiatives including website management, SEO, Google Ads, social media marketing (Facebook, LinkedIn, YouTube), and email newsletters.

• Create and curate engaging healthcare content (blogs, patient testimonials, doctor interviews, health tips, videos).

• Monitor and respond to online reviews, patient feedback, and social media inquiries.

• Analyze digital marketing metrics (traffic, conversion, engagement) and optimize campaigns accordingly.

3. Business Development & Growth

• Identify and pursue new business opportunities to expand hospital services and revenue streams.

• Develop strategic partnerships with corporate clients, insurance companies, embassies, NGOs, clinics, and diagnostic centers.

• Negotiate and manage corporate service agreements, panel memberships, and referral arrangements.

• Explore new service lines, packages (health checkups, maternity packages, surgery packages), and promotional offers.

4. Patient Engagement & Customer Relation

• Develop and implement patient engagement strategies to improve patient loyalty, retention, and word-of-mouth referrals.

• Oversee the Customer Relation (CR) team to ensure excellent patient experience from inquiry to post-discharge follow-up.

• Design and manage patient feedback systems (surveys, suggestion boxes, online reviews) and use insights for service improvement.

• Handle VIP patient relations and resolve complex patient complaints or escalations.

5. Event Management & Community Outreach

• Plan and execute health camps, free medical checkup drives, awareness seminars, and community outreach programs.

• Organize hospital events such as inaugurations, press conferences, doctor symposiums, and annual celebrations.

• Coordinate with local community leaders, mosques, clubs, and schools to promote hospital services.

6. Public Relations & Media Management

• Build and maintain relationships with print, electronic, and online media.

• Prepare press releases, handle media inquiries, and manage crisis communication when needed.

• Represent the hospital at industry events, healthcare summits, and trade fairs.

7. Market Research & Analytics

• Conduct market research to understand patient needs, competitor activities, and industry trends.

• Track and analyze marketing campaign performance (ROI, patient acquisition cost, conversion rates).

• Prepare monthly and quarterly marketing reports for senior management.

8. Team Leadership

• Lead, mentor, and supervise the marketing, business development, and customer relation teams.

• Set departmental KPIs, monitor performance, and provide training as needed.

• Coordinate with other departments (Medical, Operations, IT, HR) for seamless campaign execution.