Manager - Digital Marketing & Brand Promotion
Job Description
Title: Manager - Digital Marketing & Brand Promotion
Company Name: VIRGO Retail Ltd
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ BBA/ MBA in Marketing from any reputed university.
∎ Skills Required: Adobe illustrator, Adobe Photoshop, CAD
Experience Requirements:
∎ 3 to 5 year(s)
Job Responsibilities:
∎ To be responsible for developing and implementing marketing strategy and related communications including use of social media and website as well to support campaigns and ensure the sales target.
∎ Brand planning and building program/campaign/activities initiating, implementing and monitoring to build brand awareness and increase brand value.
∎ Coordinate and monitor with creative, digital, event for implementation of different brand marketing campaigns and events.
∎ The successful candidate will develop and implement monthly and annual marketing and sales plan for the business across Digital, Web, Social, Direct, Branch network and Traditional Media.
∎ Come up with a strategic plan to promote the brand regularly and change the strategy (as when required) based on the market conditions.
∎ Research and discover methods to increase sales and customer engagement.
∎ Ensure sales policies and procedures are met in accordance with company guidelines.
∎ Participate in defining and implementing the product roadmap, ensuring that new features deployed on showroom, work correctly and monitor customer choice properly.
∎ Ensure CRM (Customer Relationship Management) is updated on a regular basis.
∎ Monitor company branding and brand status and improves innovative ideas to promote the brand.
∎ To work & monitor closely with the showroom in-charge in order to upheld the company's image in the industry.
∎ Encourage team work and motivate the team and proposed to management for training marketing employee.
∎ Assessing brand health in key parameters like brand preference, brand imagery, ad likeability, clear and understandable communication, brand equity etc.
∎ Planning and implementing all existing product related issues and leading new product/brand launching projects.
∎ Planning, organizing and monitoring all events, fairs, tradeshows, conferences etc.
∎ Competitor's brand and marketing activities tracking, monitoring, reporting and contemporary action initiatives.
∎ Designing and executing yearly brand budget, monthly reporting on budget vs expenditure with ROI analysis
∎ Any other related responsibilities given by management.
Additional Requirements:
∎ SEO acknowledged will get advantages,
∎ Experience in fashion industry and retail marketing is preferable,
∎ Good verbal & written skill in English & Bengali.
∎ Have to take challenge & be smart.
Salary:
∎ Negotiable-based on skilled
Compensation & Other Benefits:
∎ T/A, Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 17 Feb 2022
Company Information:
∎ 18 Jan 2022
∎ VIRGO Retail Ltd
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 17th Feb 2022
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