Manager/ DGM, Digital Marketing

Job Description

Title: Manager/ DGM, Digital Marketing

Company Name: bKash Ltd.

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing

Experience Requirements:
∎ At least 4 year(s)
∎ The applicants should have experience in the following area(s): Analytics, App marketing, Digital Content Development, Digital Marketing
∎ The applicants should have experience in the following business area(s): Advertising Ageny, E-commerce, Multinational Companies, Telecommunication

Job Responsibilities:
∎ Understanding customer behaviour, segmentation, precision targeting and craft customer experience journey accordingly
∎ Collect and analyze data to determine appropriate media channels to compliment customer experience journey.
∎ Co-create media plan with digital performance team to achieve campaign objectives within the allocated budget
∎ Liaise with brand owners and creative team to develop "thumb stopping creatives" by adhering digital marketing best practices and digital playbook
∎ Develop briefs for external partner agencies for campaign planning
∎ Drive innovation, partnership, and collaboration with external stakeholders
∎ Ensure OTIF (on time in full) delivery for all digital marketing campaigns
∎ Prepare and present campaign reports, learning and insights to brand partners and senior marketing leadership management
∎ Understanding new and emerging media channels as well as robust understanding of Facebook and Google ad operation

Additional Requirements:
∎ Ability to multitask and perform under tight deadlines
∎ Self-motivated and willingness to take up challenges
∎ Ability to work in a team and coordinate with cross-functional teams with process knowledge

Salary: Negotiable

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 31 May 2022

Company Information:
∎ 10 May 2022
∎ bKash Ltd.
∎ Address : Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Web : www.bkash.com
∎ Business : Mobile financial service

Category: Marketing/Sales

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