Manager, Demand Creation

Job Description

Title: Manager, Demand Creation

Company Name: AmarLab

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Hospital, Direct Selling/Marketing Service Company, Diagnostic Centre

• Bachelor/Honors

• At least 2 years
• The applicants should have experience in the following business area(s): Hospital, Direct Selling/Marketing Service Company, Diagnostic Centre

• Minimum 2 years of experience in field marketing, door to door sales, B2B sales, event management. Relevant experience in healthcare - highly desirable.

• Experience in supporting design, development and implementation of marketing, sales & communication strategies for different audiences essential.

• Demonstrated success in sales target achievements, partner relationships & team management is essential.

AmarLab is looking for a Manager – Demand Creation to support the channel with developing and operationalizing demand generation, driving the demand for AmarLab services and executing best practices ensuring the highest level of client service experience.

Responsibilities:

• Support CBO to generate and improve AmarLab brand awareness, demand creation strategies and client referral networks in the centers channel by analysis of existing activities, application of best practices (including AmarLab Success Models) to develop strategies and initiatives with the outcomes being improved uptake of existing services.

• Develop, test and roll out new demand creation activities tailored to the center catchment area, including the use and management of field marketing.

• Work closely with the Central team to ensure that the necessary systems are in place to effectively monitor and measure the impact of sales & marketing activities in the centers channel.

• Contribute to the development and implementation of strategies, business plans and goals. Support the development of monthly marketing plans and ensure the effective delivery of the demand creation plan.

• Maintain an in-depth knowledge of the customer client base and competition. Search for new market opportunities.

• Plan and arrange monthly health campaigns, events attached to the centers.

• Work closely with Operations Managers to manage and track performance of center field staff, including developing and tracking progress against work plans and targets.

• Develop & Strategize B2B business to ensure multiple income stream for AmarLab services offered.

• Competitive salary & benefit packages along with bike fuel & maintenance expense will be offered for deserving candidate as per policy.

• The ideal candidate is required to have motorbike driving proficiency.